{"id":19369,"date":"2020-11-12T03:59:20","date_gmt":"2020-11-12T03:59:20","guid":{"rendered":"https:\/\/igc.vn\/?p=19369"},"modified":"2020-11-12T03:59:20","modified_gmt":"2020-11-12T03:59:20","slug":"10-meo-quan-trong-giup-ban-chong-lai-thoi-ky-suy-thoai-hau-covid-19-tot-nhat-tai-sao-no-lai-quan-trong-p1","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/10-meo-quan-trong-giup-ban-chong-lai-thoi-ky-suy-thoai-hau-covid-19-tot-nhat-tai-sao-no-lai-quan-trong-p1\/","title":{"rendered":"10 m\u1eb9o quan tr\u1ecdng gi\u00fap b\u1ea1n ch\u1ed1ng l\u1ea1i th\u1eddi k\u1ef3 suy tho\u00e1i h\u1eadu Covid-19 t\u1ed1t nh\u1ea5t! \u2013 T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? – P1"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19 \u0111ang di\u1ec5n ra, v\u00e0 khi k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 nghi\u00eam tr\u1ecdng nh\u01b0 suy tho\u00e1i kinh t\u1ebf, vi\u1ec7c b\u1ecb cho\u00e1ng ng\u1ee3p l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh suy tho\u00e1i, c\u00e1c doanh nghi\u1ec7p ngay l\u1eadp t\u1ee9c t\u00ecm c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed hay ph\u1ea3i l\u00e0m nh\u01b0 th\u1ebf n\u00e0o. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb t\u1edbi b\u1ea1n 10 m\u1eb9o quan tr\u1ecdng gi\u00fap b\u1ea1n ch\u1ed1ng l\u1ea1i th\u1eddi k\u1ef3 suy tho\u00e1i h\u1eadu Covid-19 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. <\/em><\/p>\n

T\u1ea1i sao b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c ti\u1ebfp th\u1ecb trong th\u1eddi k\u1ef3 suy tho\u00e1i?<\/strong><\/h2>\n

H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng t\u0103ng c\u01b0\u1eddng ti\u1ebfp th\u1ecb trong th\u1eddi k\u1ef3 suy tho\u00e1i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c c\u00f4ng ty ti\u1ebfp t\u1ee5c ti\u1ebfp th\u1ecb b\u1ea3n th\u00e2n trong th\u1eddi k\u1ef3 suy tho\u00e1i lu\u00f4n \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec v\u1eady, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu l\u1ea1i \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n \u0111\u00e3 chi ti\u00eau, h\u1ecd theo b\u1ea3n n\u0103ng s\u1ebd h\u01b0\u1edbng t\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

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Doanh nghi\u1ec7p v\u1eabn n\u00ean duy tr\u00ec ti\u1ebfp th\u1ecb trong th\u1eddi k\u1ef3 suy tho\u00e1i<\/em><\/figcaption><\/figure>\n

Ngo\u00e0i ra, khi doanh nghi\u1ec7p b\u1ea1n ti\u1ebfp t\u1ee5c c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh b\u1ea5t ch\u1ea5p suy tho\u00e1i kinh t\u1ebf, th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p \u0111ang \u0111\u01b0a ra cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ee9c m\u1ea1nh, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 t\u01b0 duy c\u00f3 t\u1ea7m nh\u00ecn l\u1edbn \u2013 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn nh\u01b0 v\u1eady.<\/p>\n

Ngay c\u1ea3 khi doanh nghi\u1ec7p \u0111ang kh\u00f4ng \u1edf m\u1ee9c m\u1ea1nh nh\u1ea5t c\u1ee7a m\u00ecnh, th\u00ec kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd b\u1ecb thu h\u00fat b\u1edfi b\u1ea5t k\u1ef3 m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p.<\/p>\n

M\u1eb7t kh\u00e1c, c\u1eaft gi\u1ea3m ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb trong th\u1eddi k\u1ef3 suy tho\u00e1i t\u00e0i ch\u00ednh s\u1ebd l\u00e0m gi\u1ea3m s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ec3 l\u1ea1i c\u00e1nh c\u1eeda r\u1ed9ng m\u1edf cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eadn d\u1ee5ng v\u00e0 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng, thay th\u1ebf h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi k\u1ef3 suy tho\u00e1i<\/strong><\/h2>\n

1 \u2013 Ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h3>\n

C\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong th\u1eddi k\u1ef3 suy tho\u00e1i. S\u1ebd \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1eafc ch\u1eafn hi\u1ec7u qu\u1ea3 h\u01a1n khi ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p cho nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, thay v\u00ec t\u1eadp trung n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd gi\u00fap chi ph\u00ed marketing r\u1ebb h\u01a1n 5 \u2013 25 l\u1ea7n so v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c.<\/p>\n

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Ti\u1ebfp th\u1ecb h\u01b0\u1edbng t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/figcaption><\/figure>\n

H\u00e3y cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n bi\u1ebft b\u1ea1n \u0111\u00e1nh gi\u00e1 cao h\u1ecd b\u1eb1ng c\u00e1ch gi\u1eef li\u00ean l\u1ea1c qua c\u00e1c email \u0111\u00e1nh gi\u00e1, gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n,… \u00a0Sau t\u1ea5t c\u1ea3, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng l\u1eb7p l\u1ea1i, gi\u1eef l\u1ea1i d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 l\u00e0 gi\u1edbi thi\u1ec7u cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n

2 \u2013 D\u1ef1a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n

B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n n\u1eefa trong th\u1eddi k\u1ef3 suy tho\u00e1i. V\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n l\u00e0m trong l\u00fac n\u00e0y l\u00e0 nh\u1ea5t qu\u00e1n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng th\u00e1ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 s\u1ef1 k\u1ebft h\u1ee3p n\u00e0o gi\u1eefa c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, email, n\u1ed9i dung PR, b\u1ea3n tin v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

3 \u2013 Trao quy\u1ec1n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, nh\u01b0ng l\u1ea1i c\u00e0ng ph\u1ea3i c\u1eadp nh\u1eadt khi th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf thay \u0111\u1ed5i.<\/p>\n

M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c \u2013 m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m tr\u1ea1ng nh\u1ea1y c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, h\u00e3y tr\u00e1nh b\u1ea5t k\u1ef3 s\u1ef1 b\u1ef1c b\u1ed9i n\u00e0o.<\/p>\n

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Trao quy\u1ec1n v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n

Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u00ean khuy\u1ebfn kh\u00edch v\u00e0 trao quy\u1ec1n cho kh\u00e1n gi\u1ea3, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00ecnh c\u1ea3m b\u1ec1n ch\u1eb7t.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t ph\u00e2n t\u00edch c\u1ee7a g\u1ea7n 880 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh do Trung t\u00e2m nghi\u00ean c\u1ee9u Qu\u1ea3ng c\u00e1o Th\u1ebf gi\u1edbi c\u00f4ng b\u1ed1, cho th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o t\u01b0\u01a1ng t\u00e1c c\u1ea3m x\u00fac, h\u00f3a ra c\u00f3 l\u1ee3i h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch \u01b0u ti\u00ean th\u00f4ng \u0111i\u1ec7p giao d\u1ecbch. Ch\u1eb3ng h\u1ea1n nh\u01b0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c gi\u1ea3m gi\u00e1 trong th\u1eddi gian kh\u00f3 kh\u0103n.<\/p>\n

Xem ti\u1ebfp<\/em>: 10<\/strong> m\u1eb9o quan tr\u1ecdng gi\u00fap b\u1ea1n ch\u1ed1ng l\u1ea1i th\u1eddi k\u1ef3 suy tho\u00e1i h\u1eadu Covid-19 t\u1ed1t nh\u1ea5t! \u2013 P2<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19 \u0111ang di\u1ec5n ra, v\u00e0 khi k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 nghi\u00eam tr\u1ecdng nh\u01b0 suy tho\u00e1i kinh t\u1ebf, vi\u1ec7c b\u1ecb cho\u00e1ng ng\u1ee3p l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh suy tho\u00e1i, c\u00e1c doanh nghi\u1ec7p ngay l\u1eadp t\u1ee9c t\u00ecm…<\/p>","protected":false},"author":1,"featured_media":19372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19369"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19372"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}