{"id":19483,"date":"2020-12-04T02:20:10","date_gmt":"2020-12-04T02:20:10","guid":{"rendered":"https:\/\/igc.vn\/?p=19483"},"modified":"2020-12-04T02:20:10","modified_gmt":"2020-12-04T02:20:10","slug":"8-yeu-to-can-co-cua-thiet-ke-web-hien-dai","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/8-yeu-to-can-co-cua-thiet-ke-web-hien-dai\/","title":{"rendered":"8 y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 c\u1ee7a thi\u1ebft k\u1ebf web hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"

M\u1ed7i n\u0103m, ch\u00fang ta lu\u00f4n th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 phong c\u00e1ch m\u1edbi trong thi\u1ebft k\u1ebf trang web b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n.<\/p>\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 – khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u2013 gi\u00fap k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 gi\u1ea3i th\u00edch v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n giao di\u1ec7n n\u1ed9i dung tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb c\u1ee5 th\u1ec3. M\u1eb7c d\u00f9 kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i bao g\u1ed3m m\u1ecdi xu h\u01b0\u1edbng xu\u1ea5t hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n, nh\u01b0ng nhi\u1ec1u xu h\u01b0\u1edbng trong s\u1ed1 \u0111\u00f3 c\u00f3 ti\u1ec1m n\u0103ng c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch truy c\u1eadp.<\/p>\n

Nh\u01b0ng v\u1edbi r\u1ea5t nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1ec3 l\u1ef1a c\u1ecdn, c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o th\u1ef1c s\u1ef1 \u0111\u00e1ng xem x\u00e9t. \u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft 8 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf trang web hi\u1ec7n \u0111\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o, v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t trang web c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

1. Ki\u1ec3u ch\u1eef \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1edbn<\/strong><\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty c\u00f3 m\u1ed9t ph\u00f4ng ch\u1eef ho\u1eb7c ki\u1ec3u ch\u1eef c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd s\u1eed d\u1ee5ng, n\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c x\u00e1c \u0111\u1ecbnh h\u1ecd so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00f4ng ch\u1eef h\u01a1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c h\u01a1n th\u00f4ng qua ki\u1ec3u ch\u1eef.<\/p>\n

V\u1eady, t\u1ea1i sao ki\u1ec3u ch\u1eef \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1edbn l\u1ea1i tr\u1edf n\u00ean h\u1eefu \u00edch<\/em>?<\/p>\n

Ki\u1ec3u ch\u1eef \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1edbn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean trang web c\u00f3 nhi\u1ec7m v\u1ee5 d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a trang.<\/p>\n

V\u00ed d\u1ee5<\/em>: trang web The New Yorker d\u1eabn kh\u00e1ch truy c\u1eadp t\u1eeb ph\u1ea7n n\u00e0y sang ph\u1ea7n kh\u00e1c d\u1ef1a tr\u00ean ki\u1ec3u ch\u1eef v\u00e0 k\u00edch th\u01b0\u1edbc ph\u00f4ng ch\u1eef. Trong khi c\u00e1c ph\u00f4ng ch\u1eef \u0111\u1ed9c \u0111\u00e1o h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 Blokletters-Balpen, \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f4ng ngh\u1ec7 nh\u01b0 Zero .<\/p>\n

\"\"
\u1ea2nh minh h\u1ecda: s\u01b0u t\u1ea7m<\/em><\/figcaption><\/figure>\n

Khi t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, l\u1ef1a ch\u1ecdn ki\u1ec3u ch\u1eef c\u00f3 th\u1ec3 ch\u1ec9 ra nh\u1eefng g\u1ee3i \u00fd tinh t\u1ebf v\u1ec1 con ng\u01b0\u1eddi, v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n vui v\u1ebb, hay nghi\u00eam t\u00fac? Website n\u00e0y th\u1ec3 hi\u1ec7n ch\u1ee9c n\u0103ng hay th\u00f4ng tin?<\/p>\n

B\u1ea5t k\u1ec3 l\u1ef1a ch\u1ecdn ph\u00f4ng ch\u1eef n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eb1 thi\u1ebft k\u1ebf c\u00e2n nh\u1eafc kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 tr\u00ean c\u00e1c tr\u00ecnh duy\u1ec7t v\u00e0 m\u00e1y t\u00ednh. Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t ph\u00f4ng ch\u1eef kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1c tr\u00ecnh duy\u1ec7t v\u00e0 m\u00e1y t\u00ednh th\u00f4ng th\u01b0\u1eddng h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 khi\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch kh\u00f3 hi\u1ec3u tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n

2. H\u00ecnh \u1ea3nh h\u00f9ng v\u0129, m\u1ea1nh m\u1ebd<\/strong><\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 xem v\u00ed d\u1ee5 v\u1ec1 h\u00ecnh \u1ea3nh h\u00f9ng v\u0129 c\u00f3 t\u1ea1i trang web Medium.com<\/p>\n

\"\"
Website Medium.com (\u1ea2nh minh h\u1ecda: s\u01b0u t\u1ea7m)<\/em><\/figcaption><\/figure>\n

Nh\u1eefng h\u00ecnh \u1ea3nh l\u1edbn nh\u01b0 h\u00ecnh n\u00e0y lo\u1ea1i b\u1ecf kh\u00e1i ni\u1ec7m tr\u00ean v\u00e0 d\u01b0\u1edbi m\u00e0n h\u00ecnh c\u1ee7a trang web. B\u1eb1ng c\u00e1ch ch\u1ec9 t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh v\u1edbi v\u0103n b\u1ea3n thay v\u00ec Call to action ho\u1eb7c c\u00e1c n\u00fat x\u00e3 h\u1ed9i, tr\u1ea3i nghi\u1ec7m h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem cu\u1ed9n xu\u1ed1ng \u0111\u1ec3 \u0111\u1ecdc th\u00eam.<\/p>\n

H\u00ecnh \u1ea3nh h\u00f9ng v\u0129 c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t trong n\u1ec1n v\u1edbi v\u0103n b\u1ea3n v\u00e0 n\u1ed9i dung kh\u00e1c ph\u1ee7 l\u00ean tr\u00ean, gi\u1ed1ng nh\u01b0 tr\u00ean trang web c\u1ee7a Uber. B\u1ea5t k\u1ec3 c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea1n s\u1eed d\u1ee5ng l\u00e0 g\u00ec, h\u00ecnh \u1ea3nh l\u1edbn c\u00f3 th\u1ec3 gi\u00fap k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch tr\u1ef1c quan m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9 d\u1ef1a v\u00e0o v\u0103n b\u1ea3n.<\/p>\n

V\u00e2y, t\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb kh\u1eafp n\u01a1i v\u00e0 c\u00f3 nhi\u1ec1u k\u1ef3 v\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ch\u1eafc li\u1ec7u h\u1ecd c\u00f3 \u0111ang t\u00ecm th\u1ea5y trang web c\u1ee7a b\u1ea1n t\u1eeb \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng hay m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a h\u1ecd hay kh\u00f4ng. H\u00ecnh \u1ea3nh m\u00e0 website \u1edf tr\u00ean s\u1eed d\u1ee5ng c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, \u00a0m\u00e0 n\u1ebfu ch\u1ec9 nh\u00ecn th\u1ea5y t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n th\u00ec c\u00f3 l\u1ebd nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd b\u1ecf l\u1ee1.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, vi\u1ec7c \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng t\u1ed1t s\u1ebd t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t. Kh\u00e1ch truy c\u1eadp trang web c\u00f3 th\u1ec3 xem c\u00e1c h\u00ecnh \u1ea3nh kh\u00e1c nhau – cho d\u00f9 \u0111\u00f3 l\u00e0 h\u00ecnh n\u1ec1n hay h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m – v\u00e0 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m gi\u1ed1ng nhau cho d\u00f9 h\u1ecd \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb n\u00e0o.<\/p>\n

Video n\u1ec1n<\/strong><\/h2>\n

C\u00e1c video t\u1ef1 \u0111\u1ed9ng ph\u00e1t trong n\u1ec1n c\u00f3 th\u1ec3 th\u00eam r\u1ea5t nhi\u1ec1u v\u00e0o m\u1ed9t trang. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 gi\u1ea3m \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng n\u1ed9i dung kh\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3i th\u00edch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y l\u1ea5y v\u00ed d\u1ee5 trang web c\u1ee7a Wistia. Khi b\u1ea1n truy c\u1eadp trang ch\u1ee7 c\u1ee7a h\u1ecd, m\u1ed9t video l\u1edbn s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u ph\u00e1t trong n\u1ec1n v\u00e0 b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o n\u00fat ph\u00e1t, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 Wistia:<\/p>\n

\"\"
S\u1eed d\u1ee5ng video n\u1ec1n cho trang web (\u1ea2nh minh h\u1ecda: s\u01b0u t\u1ea7m)<\/em><\/figcaption><\/figure>\n

Video n\u1ec1n n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp nh\u1ea5p qua video ch\u00ednh.<\/p>\n

V\u1eady, t\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

Video n\u1ec1n t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch truy c\u1eadp ngay t\u1eeb khi h\u1ecd truy c\u1eadp v\u00e0o trang c\u1ee7a b\u1ea1n. Video cho ph\u00e9p kh\u00e1ch truy c\u1eadp hi\u1ec3u nh\u1eefng \u0111i\u1ec3m ch\u00ednh v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ecdc m\u1ed9t d\u00f2ng v\u0103n b\u1ea3n n\u00e0o.<\/p>\n

Ngo\u00e0i ra, b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta x\u1eed l\u00fd video nhanh h\u01a1n 60.000 l\u1ea7n so v\u1edbi v\u0103n b\u1ea3n. Trong khi m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng do d\u1ef1 khi \u0111\u1ecdc c\u00e1c kh\u1ed1i v\u0103n b\u1ea3n n\u1eb7ng, video c\u00f3 v\u1ebb d\u1ec5 d\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ea5t nhanh. N\u00f3 c\u0169ng gi\u00fap t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 k\u00edch th\u01b0\u1edbc thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng l\u1edbn, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m video t\u1ed1t h\u01a1n.<\/p>\n

4. Thi\u1ebft k\u1ebf ph\u1eb3ng<\/strong><\/h2>\n

N\u0103m 2013, v\u1ec1 c\u01a1 b\u1ea3n Apple \u0111\u00e3 chuy\u1ec3n sang thi\u1ebft k\u1ebf ph\u1eb3ng. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, thi\u1ebft k\u1ebf ph\u1eb3ng l\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00f4ng bao g\u1ed3m ho\u1eb7c cung c\u1ea5p cho nh\u1eadn th\u1ee9c v\u1ec1 ba chi\u1ec1u, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00f3ng. Thi\u1ebft k\u1ebf ph\u1eb3ng kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 hi\u1ec3u h\u01a1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea3i nhanh h\u01a1n tr\u00ean c\u00e1c trang web m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p ho\u1eb7c qu\u00e1 ph\u1ee9c t\u1ea1p.<\/p>\n

Theo b\u01b0\u1edbc ch\u00e2n c\u1ee7a Apple, nhi\u1ec1u t\u1ed5 ch\u1ee9c kh\u00e1c – c\u1ea3 l\u1edbn v\u00e0 nh\u1ecf – \u0111\u00e3 chuy\u1ec3n sang thi\u1ebft k\u1ebf ph\u1eb3ng. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty nh\u01b0 Uber \u0111\u00e3 t\u1ea1o ra phong c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch th\u00eam b\u00f3ng v\u00e0 k\u00edch th\u01b0\u1edbc tinh t\u1ebf. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi, c\u00e1c h\u1ed9p c\u00f3 y\u1ebfu t\u1ed1 chi\u1ec1u s\u00e2u v\u1edbi c\u00e1c b\u00f3ng xung quanh ch\u00fang, m\u00e0 kh\u00f4ng l\u00e0m qu\u00e1 nhi\u1ec1u:<\/p>\n

\"\"
Thi\u1ebft k\u1ebf ph\u1eb3ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng thi\u1ebft k\u1ebf web (\u1ea2nh minh h\u1ecda: s\u01b0u t\u1ea7m)<\/em><\/figcaption><\/figure>\n

Khi b\u1ea1n cu\u1ed9n qua b\u1ea5t k\u1ef3 \u00f4 n\u00e0o tr\u00ean trang ch\u1ee7 Uber, c\u00e1i b\u00f3ng s\u1ebd bi\u1ebfn m\u1ea5t v\u00e0 l\u00e0m xu\u1ea5t hi\u1ec7n h\u00ecnh \u1ea3nh \u0111\u1eb1ng sau n\u00f3.<\/p>\n

V\u1eady, t\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

Thi\u1ebft k\u1ebf ph\u1eb3ng gi\u00fap kh\u00e1ch truy c\u1eadp hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n nhanh h\u01a1n v\u00e0 th\u00eam m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 chi\u1ec1u s\u00e2u c\u00f3 th\u1ec3 l\u00e0m n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng. B\u1ea5t k\u1ec3 b\u1ea1n thi\u1ebft k\u1ebf \u0111\u1ea7y \u0111\u1ee7 trang web c\u1ee7a m\u00ecnh b\u1eb1ng thi\u1ebft k\u1ebf ph\u1eb3ng hay s\u1eed d\u1ee5ng b\u00f3ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1ea5t qu\u00e1n trong to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang ch\u1ee7, c\u00e1c trang s\u1ea3n ph\u1ea9m v\u00e0 b\u1ea5t k\u1ef3 ph\u1ea7n ch\u00ednh n\u00e0o kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c d\u1ea5u hi\u1ec7u thi\u1ebft k\u1ebf gi\u1ed1ng nhau \u0111\u1ec3 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 hi\u1ec3u ngay nh\u1eefng g\u00ec h\u1ecd \u0111ang xem.<\/p>\n

5. Menu \u1ea9n<\/strong><\/h2>\n

C\u00f3 th\u1ec3 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c trang web b\u1ea1n ti\u1ebfp x\u00fac \u0111\u1ec1u c\u00f3 m\u1ed9t menu d\u00e0i c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn. \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 menu c\u00f3 th\u1ec3 \u0111\u01b0a kh\u00e1ch truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u01a1i h\u1ecd mu\u1ed1n \u0111\u1ebfn. Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 ch\u00fang th\u01b0\u1eddng chi\u1ebfm r\u1ea5t nhi\u1ec1u kh\u00f4ng gian m\u00e0n h\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Menu \u1ea9n s\u1ebd thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y. Menu n\u00e0y ph\u1ed5 bi\u1ebfn trong c\u00e1c \u1ee9ng d\u1ee5ng web tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf web – ngay c\u1ea3 trong Google Chrome, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y menu \u1ea9n \u1edf ph\u00eda b\u00ean tay ph\u1ea3i.<\/p>\n

\"\"
S\u1eed d\u1ee5ng menu \u1ea9n cho thi\u1ebft k\u1ebf web (\u1ea2nh minh h\u1ecda: s\u01b0u t\u1ea7m)<\/em><\/figcaption><\/figure>\n

T\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

C\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn r\u00f5 r\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u1ebfn. Lo\u1ea1i b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng b\u1eadn r\u1ed9n gi\u00fap tr\u1ea3i nghi\u1ec7m r\u00f5 r\u00e0ng h\u01a1n v\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m. Tr\u1ea3i nghi\u1ec7m c\u1ea3i ti\u1ebfn n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n

6. H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u1ed5ng l\u1ed3<\/strong><\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng nhi\u1ec1u trang web B2B \u0111ang b\u1eaft \u0111\u1ea7u hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn tr\u00ean trang web c\u1ee7a h\u1ecd \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean.<\/p>\n

\u0110\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec ch\u00fang ta \u0111ang n\u00f3i, h\u00e3y xem trang s\u1ea3n ph\u1ea9m cho\u00a0 N\u1ec1n t\u1ea3ng trang web Artcity.vn :<\/p>\n

\"\"
N\u1ec1n t\u1ea3ng trang web Artcity.vn<\/em><\/figcaption><\/figure>\n

C\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt l\u1edbn \u1edf \u0111\u1ea7u trang n\u00e0y v\u00e0 khi b\u1ea1n cu\u1ed9n xu\u1ed1ng trang s\u1ebd c\u00f3 th\u00eam h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u. H\u00ecnh \u1ea3nh c\u0169ng \u0111\u00e1p \u1ee9ng nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi xem \u0111\u1ebfn t\u1eeb c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau, nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

T\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n gi\u00fap nh\u00e0 thi\u1ebft k\u1ebf l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u1ee7ng c\u1ed1 l\u1ee3i \u00edch c\u1ee7a m\u1ed9t t\u00ednh n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ph\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. V\u00ed d\u1ee5, trong h\u00ecnh \u1ea3nh th\u1ee9 hai, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 nh\u1eefng con s\u1ed1 tr\u00ean h\u00ecnh \u1ea3nh t\u01b0\u01a1ng \u1ee9ng v\u1edbi l\u1ee3i \u00edch c\u1ee7a c\u00e1c t\u00ednh n\u0103ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Nh\u1eefng h\u00ecnh \u1ea3nh l\u1edbn n\u00e0y c\u0169ng th\u00e2n thi\u1ec7n v\u1edbi m\u00e1y qu\u00e9t. Ch\u00fang gi\u00fap kh\u00e1ch truy c\u1eadp hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau b\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i ch\u00fang qua h\u00ecnh \u1ea3nh thay v\u00ec l\u1eddi n\u00f3i.<\/p>\n

7. Thi\u1ebft k\u1ebf th\u1ebb<\/strong><\/h2>\n

V\u1edbi s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a Pinterest, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf n\u00ean say m\u00ea v\u1edbi th\u1ebb. C\u00e1c th\u1ebb ri\u00eang l\u1ebb gi\u00fap ph\u00e2n ph\u1ed1i th\u00f4ng tin m\u1ed9t c\u00e1ch tr\u1ef1c quan \u0111\u1ec3 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xem c\u00e1c ph\u1ea7n n\u1ed9i dung nh\u1ecf m\u00e0 kh\u00f4ng b\u1ecb cho\u00e1ng ng\u1ee3p.<\/p>\n

Trang ch\u1ee7 c\u1ee7a Brit + Co l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 thi\u1ebft k\u1ebf th\u1ebb trong th\u1ef1c t\u1ebf:<\/p>\n

\"\"
Trang ch\u1ee7 c\u1ee7a Brit + Co<\/em><\/figcaption><\/figure>\n

B\u1eb1ng c\u00e1ch chia nh\u1ecf c\u00e1c ph\u1ea7n n\u1ed9i dung kh\u00e1c nhau th\u00e0nh c\u00e1c th\u1ebb, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn v\u00e0 ch\u1ecdn b\u00e0i vi\u1ebft n\u00e0o h\u1ecd mu\u1ed1n m\u1edf r\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef cho trang ch\u1ee7 c\u00f3 c\u1ea3m gi\u00e1c s\u1ea1ch s\u1ebd v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o nhi\u1ec1u v\u0103n b\u1ea3n.<\/p>\n

T\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

Thi\u1ebft k\u1ebf th\u1ebb ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c trang web B2B v\u00e0 B2C v\u00ec n\u00f3 gi\u00fap cung c\u1ea5p c\u00e1c kh\u1ed1i th\u00f4ng tin d\u1ec5 ti\u00eau h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng thi\u1ebft k\u1ebf n\u00e0y tr\u00ean trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap l\u00e0m n\u1ed5i b\u1eadt nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p song song v\u1edbi nhau.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng th\u1ebb c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00e1p \u1ee9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n ho\u1eb7c l\u1edbn h\u01a1n, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 k\u00edch th\u01b0\u1edbc th\u1ebb hi\u1ec3n th\u1ecb s\u1ebd th\u00edch \u1ee9ng v\u1edbi nhau.<\/p>\n

8. S\u1ea3n ph\u1ea9m ng\u1eafn ho\u1eb7c video n\u1ed5i b\u1eadt<\/strong><\/h2>\n

Ngo\u00e0i video n\u1ec1n, c\u00e1c c\u00f4ng ty c\u0169ng \u0111ang b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c video ng\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c video n\u1ed5i b\u1eadt \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee5 th\u1ec3. Nh\u1eefng video ng\u1eafn n\u00e0y r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c \u0111\u01b0a gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n v\u00e0o cu\u1ed9c s\u1ed1ng, \u0111\u1ed3ng th\u1eddi kh\u00f4ng l\u00e0m kh\u00e1ch truy c\u1eadp cho\u00e1ng ng\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m l\u00e2u d\u00e0i m\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3i qua.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 r\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec1u n\u00e0y \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1edf\u00a0 InVision . H\u1ecd hi\u1ec3n th\u1ecb ng\u01b0\u1eddi minh h\u1ecda ng\u1eafn n\u00e0y v\u1ec1 c\u00e1ch d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch k\u00e9o v\u00e0 th\u1ea3 m\u1ed9t thi\u1ebft k\u1ebf tr\u1ef1c ti\u1ebfp tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd:<\/p>\n

\"\"
Trang web InVision s\u1eed d\u1ee5ng m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ng\u1eafn g\u1ecdn t\u1ea1i trang ch\u1ee7<\/em><\/figcaption><\/figure>\n

T\u1ea1i sao n\u00f3 h\u1eefu \u00edch?<\/em><\/p>\n

Theo T\u1ea1p ch\u00ed Inc. , 92% kh\u00e1ch h\u00e0ng B2B xem video tr\u1ef1c tuy\u1ebfn v\u00e0 43% kh\u00e1ch h\u00e0ng B2B xem video tr\u1ef1c tuy\u1ebfn khi nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty B2B c\u1ea7n t\u1ea1o video gi\u1ea3i th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00ec n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n

Nh\u1eefng video ng\u1eafn n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n nhanh ch\u00f3ng hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n xem tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 d\u00e0i, chuy\u00ean s\u00e2u. Ch\u1eafc ch\u1eafn, c\u1ea3 hai \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng c\u00e1c video ng\u1eafn h\u01a1n cho ph\u00e9p b\u1ea1n hi\u1ec3u nhanh, \u0111i\u1ec1u t\u1ed1t nh\u1ea5t l\u00e0 \u1edf \u0111\u1ea7u k\u00eanh.<\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed7i n\u0103m, ch\u00fang ta lu\u00f4n th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 phong c\u00e1ch m\u1edbi trong thi\u1ebft k\u1ebf trang web b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 – khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u2013 gi\u00fap k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 gi\u1ea3i th\u00edch v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ho\u1ea1t \u0111\u1ed9ng…<\/p>","protected":false},"author":1,"featured_media":19485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-do-hoa"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19483"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19485"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}