{"id":19509,"date":"2020-12-15T01:33:10","date_gmt":"2020-12-15T01:33:10","guid":{"rendered":"https:\/\/igc.vn\/?p=19509"},"modified":"2020-12-15T01:33:10","modified_gmt":"2020-12-15T01:33:10","slug":"9-thach-thuc-kinh-doanh-ma-moi-doanh-nghiep-sems-phai-doi-mat-va-cach-khac-phuc-p2","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/9-thach-thuc-kinh-doanh-ma-moi-doanh-nghiep-sems-phai-doi-mat-va-cach-khac-phuc-p2\/","title":{"rendered":"9 th\u00e1ch th\u1ee9c kinh doanh m\u00e0 m\u1ecdi doanh nghi\u1ec7p SEMs ph\u1ea3i \u0111\u1ed1i m\u1eb7t (v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c) – P2"},"content":{"rendered":"

Trong v\u00e0i n\u0103m \u0111\u1ea7u kinh doanh, c\u00e1c doanh nghi\u1ec7p SEMs ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c kh\u00e1c nhau. M\u1ed9t s\u1ed1 kh\u00f3 v\u01b0\u1ee3t qua h\u01a1n nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c – v\u00e0 theo C\u1ee5c Th\u1ed1ng k\u00ea Lao \u0111\u1ed9ng Hoa K\u1ef3 , kho\u1ea3ng 20% \u200b\u200bdoanh nghi\u1ec7p nh\u1ecf th\u1ea5t b\u1ea1i v\u00e0o cu\u1ed1i n\u0103m \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. V\u00e0o cu\u1ed1i n\u0103m th\u1ee9 5 c\u1ee7a h\u1ecd, 50% gi\u1ea3m; v\u00e0 \u0111\u1ebfn n\u0103m th\u1ee9 10, con s\u1ed1 \u0111\u00f3 t\u0103ng l\u00ean 80%.<\/p>\n

V\u1edbi t\u1ef7 l\u1ec7 s\u1ed1ng s\u00f3t nh\u01b0 v\u1eady, th\u1eadt d\u1ec5 hi\u1ec3u t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 lo s\u1ee3 trong nh\u1eefng n\u0103m \u0111\u1ea7u kinh doanh. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c kinh doanh ph\u1ed5 bi\u1ebfn th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c.<\/p>\n

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc IGC \u0111\u00e3 g\u1eedi t\u1edbi b\u1ea1n 3 th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 m\u1ecdi doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i \u0111\u1ed1i m\u1eb7t, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean chi\u1ebfn thu\u1eadt v\u1ec1 c\u00e1ch kh\u1eafc ph\u1ee5c ch\u00fang.<\/p>\n

=> Xem th\u00eam: 9 th\u00e1ch th\u1ee9c kinh doanh m\u00e0 m\u1ecdi doanh nghi\u1ec7p SEMs ph\u1ea3i \u0111\u1ed1i m\u1eb7t (v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c) – P1<\/strong><\/a><\/p>\n

4. T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n quan t\u00e2m – \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o, \u0111\u00f3 l\u00e0 vi\u1ec7c t\u1ea1o ra \u0111\u1ee7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n

Vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a nh\u00f3m marketing. C\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 th\u1ee9 bi\u1ebfn kh\u00e1ch truy c\u1eadp trang web th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ed5n \u0111\u1ecbnh.<\/p>\n

C\u00e1ch kh\u1eafc ph\u1ee5c:<\/u><\/em><\/p>\n

\u0110\u1ec3 l\u00e0m cho quy tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p, tr\u01b0\u1edbc ti\u00ean c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a trang web hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p cho c\u00e1c l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. Trang web l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. H\u00e3y xem x\u00e9t trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n

    \n
  • M\u1ed7i trang web c\u1ee7a doanh nghi\u1ec7p c\u00f3 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng hay h\u1ecd khi\u1ebfn h\u1ecd b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo?<\/li>\n
  • Trang web c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng l\u1ea5y c\u00e1c n\u1ed9i dung g\u1eedi t\u1eeb bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u li\u00ean h\u1ec7 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
  • Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang t\u1ea1o c\u00e1c trang \u0111\u00edch t\u00f9y ch\u1ec9nh cho m\u1ecdi chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n ch\u1ea1y kh\u00f4ng?<\/li>\n
  • B\u1ea1n c\u00f3 CTA t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng?<\/li>\n<\/ul>\n

    \u01afu ti\u00ean c\u00e1c trang ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 trang c\u1ee5 th\u1ec3 mang l\u1ea1i ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp – th\u01b0\u1eddng l\u00e0 trang ch\u1ee7, trang “Gi\u1edbi thi\u1ec7u”, trang “Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i” v\u00e0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1eb7c hai b\u00e0i \u0111\u0103ng tr\u00ean blog ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a b\u1ea1n. \u0110\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch t\u00ecm ra nh\u1eefng trang n\u00e0o c\u1ea7n \u01b0u ti\u00ean v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang.<\/p>\n

    Sau \u0111\u00f3, tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i nh\u01b0:<\/p>\n

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    • C\u1eeda s\u1ed5 b\u1eadt l\u00ean<\/li>\n
    • C\u00e1c thanh \u201cXin ch\u00e0o\u201d<\/li>\n
    • Slide-in<\/li>\n<\/ul>\n

      Cu\u1ed1i c\u00f9ng, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u1eadn d\u1ee5ng ph\u1ea7n m\u1ec1m v\u00e0 \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mi\u1ec5n ph\u00ed cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft n\u00f3i chung l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn, v\u00ec v\u1eady vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed m\u1ea1nh m\u1ebd nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i.<\/p>\n

      5. L\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

      S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau l\u1edbn, nh\u01b0ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n. Sau c\u00f9ng, nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng l\u1ea1i t\u1eeb b\u1ea1n, hay vi\u1ebft review tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft.<\/p>\n

      \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n ph\u1ea3i v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ch\u01b0a t\u1eebng c\u00f3.<\/p>\n

      C\u00e1ch kh\u1eafc ph\u1ee5c:<\/u><\/em><\/p>\n

      C\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c gi\u1ea3i quy\u1ebft cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n theo c\u00e1ch bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc gi\u00fap b\u1ea1n c\u00f3 suy ngh\u0129 \u0111\u00fang \u0111\u1eafn:<\/p>\n

        \n
      • Hi\u1ec3u l\u00fd do kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n v\u00e0 h\u1ecd c\u1ea7n g\u00ec<\/li>\n
      • \u0110\u1eb7t k\u1ef3 v\u1ecdng c\u1ee5 th\u1ec3 khi b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c<\/li>\n
      • \u0110\u00e1p \u1ee9ng nh\u1eefng mong \u0111\u1ee3i \u0111\u00f3 (v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng)<\/li>\n
      • \u0110\u1ed5i m\u1edbi c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung b\u1ea5t ng\u1edd v\u01b0\u1ee3t tr\u1ed9i h\u01a1n th\u1ebf n\u1eefa.<\/li>\n
      • Ti\u1ebfp t\u1ee5c \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

        6. Tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi t\u00e0i n\u0103ng<\/strong><\/h2>\n

        Kh\u00f4ng \u0111i\u1ec1u n\u00e0o \u1edf tr\u00ean c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean quy m\u00f4 l\u1edbn n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 tuy\u1ec7t v\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0 h\u1ed7 tr\u1ee3 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

        Vi\u1ec7c tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SMEs, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p nh\u1ecf c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y thi\u1ebfu ngu\u1ed3n l\u1ef1c ngay t\u1eeb \u0111\u1ea7u. Thu\u00ea nh\u00e2n vi\u00ean m\u1edbi l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn v\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, v\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng tuy\u1ec3n d\u1ee5ng t\u1ed1t, s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 r\u1ea5t r\u1ea5t t\u1ed1n k\u00e9m.<\/p>\n

        C\u00e1ch kh\u1eafc ph\u1ee5c:<\/u><\/em><\/p>\n

        Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng v\u1edbi t\u01b0 duy ng\u1eafn h\u1ea1n: g\u1eedi b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, s\u00e0ng l\u1ecdc \u1ee9ng vi\u00ean v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng v\u00ec chi ph\u00ed thu\u00ea quy\u1ec1n cao, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 v\u00e0o qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng. \u0110\u1eebng t\u00ecm nh\u00e2n vi\u00ean gi\u1ecfi khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean tuy\u1ec7t v\u1eddi, ngay c\u1ea3 khi ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n. Ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n

        T\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i vai tr\u00f2 m\u1edbi m\u00e0 b\u1ea1n \u0111ang tuy\u1ec3n d\u1ee5ng, nh\u01b0ng s\u1ebd c\u00f3 chung m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n xung quanh v\u0103n h\u00f3a c\u00f4ng ty.<\/p>\n

        Ti\u1ebfp theo, n\u1eafm quy\u1ec1n thu h\u00fat \u1ee9ng vi\u00ean \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd h\u1ee9ng th\u00fa v\u1edbi vi\u1ec7c t\u00ecm hi\u1ec3u h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng gi\u00fap vi\u1ec7c tuy\u1ec3n d\u1ee5ng c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng. Sau \u0111\u00f3, bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 th\u00e0nh \u1ee9ng vi\u00ean.<\/p>\n

        => Xem ti\u1ebfp: 9<\/strong> th\u00e1ch th\u1ee9c kinh doanh m\u00e0 m\u1ecdi doanh nghi\u1ec7p SEMs ph\u1ea3i \u0111\u1ed1i m\u1eb7t (v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c) \u2013 P3<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

        Trong v\u00e0i n\u0103m \u0111\u1ea7u kinh doanh, c\u00e1c doanh nghi\u1ec7p SEMs ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c kh\u00e1c nhau. M\u1ed9t s\u1ed1 kh\u00f3 v\u01b0\u1ee3t qua h\u01a1n nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c – v\u00e0 theo C\u1ee5c Th\u1ed1ng k\u00ea Lao \u0111\u1ed9ng Hoa K\u1ef3 , kho\u1ea3ng 20% \u200b\u200bdoanh nghi\u1ec7p nh\u1ecf th\u1ea5t b\u1ea1i v\u00e0o cu\u1ed1i n\u0103m \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd….<\/p>","protected":false},"author":1,"featured_media":19523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19509"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19523"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}