{"id":19527,"date":"2020-12-21T08:04:51","date_gmt":"2020-12-21T08:04:51","guid":{"rendered":"https:\/\/igc.vn\/?p=19527"},"modified":"2020-12-21T08:04:51","modified_gmt":"2020-12-21T08:04:51","slug":"26-meo-cho-chien-luoc-marketing-online-nam-2021-cua-cac-doanh-nghiep-smes-p1","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/26-meo-cho-chien-luoc-marketing-online-nam-2021-cua-cac-doanh-nghiep-smes-p1\/","title":{"rendered":"26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs \u2013 P1"},"content":{"rendered":"

Cho d\u00f9 b\u1ea1n \u0111ang trong qu\u00e1 tr\u00ecnh th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p m\u1edbi hay \u0111\u00e3 c\u00f3 m\u1ed9t doanh nghi\u1ec7p, vi\u1ec7c c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf v\u1edbi \u00edt kinh nghi\u1ec7m v\u1ec1 marketing online. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh b\u1eb1ng 26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs, gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, 97% m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 lu\u00f4n c\u00f3 s\u1eb5n th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 c\u1eadp nh\u1eadt cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf bao g\u1ed3m:<\/p>\n

1. X\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

C\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd khi\u1ebfn b\u1ea1n tr\u00f4ng chuy\u00ean nghi\u1ec7p h\u01a1n v\u00e0 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Facebook , 77% ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Jeff Bezos, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Amazon, \u0111\u00e3 m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 “nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n khi b\u1ea1n kh\u00f4ng \u1edf trong ph\u00f2ng<\/em>“. N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u1ea3m gi\u00e1c v\u00e0 c\u1ea3m x\u00fac m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 khi nghe \u0111\u1ebfn t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n. N\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, th\u1ea9m m\u1ef9 v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n

2. X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

Khi b\u1ea1n t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? T\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n

B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c t\u1ea1o t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra \u0111i\u1ec1u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm t\u1ed1t h\u01a1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c c\u1ee5m t\u1eeb \u0111\u00f3 l\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n

3. Thi\u1ebft k\u1ebf logo v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c<\/strong><\/h2>\n

\u0110\u1ec3 t\u1ea1o logo, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean li\u00ean h\u1ec7 v\u1edbi agency chuy\u00ean v\u1ec1 thi\u1ebft k\u1ebf, \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u00e0 k\u1ebft n\u1ed1i b\u1ea1n v\u1edbi m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00e0 c\u1eadp nh\u1eadt t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n

4. X\u00e2y d\u1ef1ng trang web c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p SMEs kh\u00e1 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd mu\u1ed1n x\u00e2y d\u1ef1ng trang web c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

5. Theo d\u00f5i trang web c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng t\u1ea1o m\u1ed9t trang web tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 kh\u00f4ng ho\u00e0n to\u00e0n tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt, th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u. Khi b\u1ea1n t\u1ea1o trang web c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n tri\u1ec3n khai Google Analytics ho\u1eb7c HubSpot Marketing Free (c\u1ea3 hai \u0111\u1ec1u l\u00e0 s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed) \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i nh\u1eefng ai \u0111ang xem trang web c\u1ee7a m\u00ecnh.<\/p>\n

6. Tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a c\u00e1c agency \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap thi\u1ebft k\u1ebf web<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n kh\u00f4ng am hi\u1ec3u v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 mu\u1ed1n m\u1ed9t trang web \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 freelancer ho\u1eb7c agency marketing chuy\u00ean v\u1ec1 thi\u1ebft k\u1ebf web. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 m\u1ed9t trang web nh\u01b0ng c\u1ea7n n\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn cho SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) \u0111\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean Google c\u1ee7a b\u1ea1n.<\/p>\n

7. T\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean Google c\u1ee7a b\u1ea1n v\u1edbi SEO<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u00ecm ki\u1ebfm cho m\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn ch\u01b0a? N\u1ebfu v\u1eady, b\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng, “T\u1ea1i sao trang web c\u1ee7a t\u00f4i kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean Google<\/em>?” N\u1ebfu v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129, “L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 x\u1ebfp h\u1ea1ng tr\u00ean Google?”<\/em> ho\u1eb7c “L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n x\u1ebfp h\u1ea1ng tr\u00ean Google c\u1ee7a t\u00f4i<\/em>?”<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00fd do t\u1ea1i sao m\u1ed9t trang ho\u1eb7c trang nh\u1ea5t \u0111\u1ecbnh xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google (ho\u1eb7c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c) ( SERP ). Backlink b\u00e1o c\u00e1o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u c\u1ee7a Google, bao g\u1ed3m vi\u1ec7c c\u00f3 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan (v\u00e0 v\u1ecb tr\u00ed c\u1ee7a ch\u00fang tr\u00ean trang web c\u1ee7a b\u1ea1n), \u0111\u1ed9 d\u00e0i n\u1ed9i dung c\u1ee7a b\u1ea1n, c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u1ee7a b\u1ea1n, t\u1ea7n su\u1ea5t b\u1ea1n \u0111\u0103ng n\u1ed9i dung v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

Khi t\u1ea5t c\u1ea3 ho\u00e0n t\u1ea5t, Google v\u1ec1 c\u01a1 b\u1ea3n c\u1ed1 g\u1eafng t\u00ecm ph\u1ea7n n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

\u0110\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean Google, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a SEO ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u2013 \u0111\u00e2y l\u00e0 “k\u1ef9 thu\u1eadt gi\u00fap trang web c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, gi\u00fap trang web c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing v\u00e0 Yahoo.”<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c SEO th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 \u0111i\u1ec1u. Ch\u00fang bao g\u1ed3m nghi\u00ean c\u1ee9u t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 nghi\u00ean c\u1ee9u SEO tr\u00ean trang. Ba l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p kh\u00e1m ph\u00e1.<\/p>\n

=> Xem ti\u1ebfp: 26<\/strong> m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs \u2013 P2<\/strong><\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Cho d\u00f9 b\u1ea1n \u0111ang trong qu\u00e1 tr\u00ecnh th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p m\u1edbi hay \u0111\u00e3 c\u00f3 m\u1ed9t doanh nghi\u1ec7p, vi\u1ec7c c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf v\u1edbi \u00edt kinh nghi\u1ec7m v\u1ec1 marketing online. Trong b\u00e0i…<\/p>","protected":false},"author":1,"featured_media":19530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19527"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19530"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}