{"id":19532,"date":"2020-12-23T08:45:25","date_gmt":"2020-12-23T08:45:25","guid":{"rendered":"https:\/\/igc.vn\/?p=19532"},"modified":"2020-12-23T08:45:25","modified_gmt":"2020-12-23T08:45:25","slug":"26-meo-cho-chien-luoc-marketing-online-nam-2021-cua-cac-doanh-nghiep-smes-p2","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/26-meo-cho-chien-luoc-marketing-online-nam-2021-cua-cac-doanh-nghiep-smes-p2\/","title":{"rendered":"26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs \u2013 P2"},"content":{"rendered":"

Cho d\u00f9 b\u1ea1n \u0111ang trong qu\u00e1 tr\u00ecnh th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p m\u1edbi hay \u0111\u00e3 c\u00f3 m\u1ed9t doanh nghi\u1ec7p, vi\u1ec7c c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf v\u1edbi \u00edt kinh nghi\u1ec7m v\u1ec1 marketing online. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh b\u1eb1ng 26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs, gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc IGC \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n 7 trong s\u1ed1 26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3c marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ebfp theo.<\/p>\n

=> Xem th\u00eam:<\/strong><\/p>\n

26 m\u1eb9o cho chi\u1ebfn l\u01b0\u1ee3ng marketing online n\u0103m 2021 c\u1ee7a c\u00e1c doanh nghi\u1ec7p SMEs \u2013 P1<\/strong><\/a><\/p>\n

8. Nghi\u00ean c\u1ee9u c\u01a1 h\u1ed9i t\u1eeb kh\u00f3a<\/strong><\/h2>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a nghi\u00ean c\u1ee9u t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00ednh c\u00e1ch b\u1ea1n \u0111\u00e3 t\u1ea1o \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, sau \u0111\u00f3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 KW Finder \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO tr\u00ean trang. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n \u0111\u1eb7t nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 v\u00e0o \u0111\u00fang v\u1ecb tr\u00ed tr\u00ean trang web c\u1ee7a m\u00ecnh – nh\u01b0 trong m\u00f4 t\u1ea3 meta, ti\u00eau \u0111\u1ec1 trang v\u00e0 th\u1ebb H1.<\/p>\n

9. T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t trang web tr\u00f4ng s\u1ea1ch s\u1ebd v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng khi ai \u0111\u00f3 truy c\u1eadp trang \u0111\u00f3 tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd. Trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho SEO, v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd gi\u00fap trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n n\u1ebfu b\u1ea1n c\u00f3 trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

10. Vi\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a<\/strong><\/h2>\n

N\u1ed9i dung v\u00e0 vi\u1ebft blog l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng khi n\u00f3i \u0111\u1ebfn x\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. C\u00e1c t\u1eeb kh\u00f3a mong mu\u1ed1n c\u1ee7a b\u1ea1n c\u00e0ng xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean trong n\u1ed9i dung h\u1eefu \u00edch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n v\u1ec1 ch\u1ee7 \u0111\u1ec1, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 vi\u1ebft blog.<\/p>\n

11. Th\u1eed nghi\u1ec7m v\u1edbi n\u1ed9i dung \u1ea3nh v\u00e0 video<\/strong><\/h2>\n

Theo HubSpot Research , h\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n xem video t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, h\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0 Facebook v\u00e0 Instagram \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u b\u1ed1 c\u1ee5c tr\u1ef1c quan h\u01a1n.<\/p>\n

\u0110\u1ec3 b\u1eaft k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, b\u1ea1n n\u00ean t\u1ea1o m\u1ed9t v\u00e0i video marketing. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng m\u1eb9o n\u00e0y, vi\u1ec7c s\u1ea3n xu\u1ea5t m\u1ed9t v\u00e0i video c\u00f3 th\u1ec3 kh\u00e1 r\u1ebb.<\/p>\n

12. Thu\u00ea m\u1ed9t ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do \u0111\u1ec3 gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng n\u1ed9i dung c\u1ee7a m\u00ecnh<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap \u0111\u1ec3 t\u1ea1o blog th\u00f4ng th\u01b0\u1eddng ho\u1eb7c n\u1ed9i dung qu\u1ea3ng c\u00e1o, h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c thu\u00ea m\u1ed9t ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 t\u1ef1 do thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o th\u1eddi gian l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian.<\/p>\n

13. Kh\u1edfi ch\u1ea1y c\u00e1c trang kinh doanh tr\u00ean Facebook v\u00e0 Yelp<\/strong><\/h2>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o m\u1ed9t khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c t\u00e0i kho\u1ea3n quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n l\u00e0 Facebook, Yelp v\u00e0 t\u00ednh n\u0103ng kinh doanh c\u1ee7a Google.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi Google (mi\u1ec5n ph\u00ed) v\u00e0 th\u00eam h\u00ecnh \u1ea3nh. (N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean Google Maps v\u00e0 th\u1ea5t v\u1ecdng v\u00ec kh\u00f4ng th\u1ea5y n\u00f3, \u0111\u00f3 l\u00e0 v\u00ec b\u1ea1n ch\u01b0a x\u00e1c nh\u1eadn quy\u1ec1n s\u1edf h\u1eefu!)<\/p>\n

Tr\u00ean Facebook, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p Facebook \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y v\u1ecb tr\u00ed v\u00e0 gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, vi\u1ec7c c\u00f3 c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1eadp nh\u1eadt s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u00e0 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1o t\u00e0i kho\u1ea3n Twitter cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, trang Facebook cho doanh nghi\u1ec7p, t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng Instagram cho doanh nghi\u1ec7p v\u00e0 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 kh\u00e1m ph\u00e1 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

14. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

Trong khi Facebook v\u00e0 Yelp s\u1ebd l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, Pinterest v\u00e0 Twitter s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 chia s\u1ebb b\u00e0i \u0111\u0103ng, n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng s\u1ebd cung c\u1ea5p cho h\u1ecd m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n.<\/p>\n

15. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Khi b\u1ea1n \u0111\u00e3 \u1edf tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 ch\u1ecdn c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi theo d\u00f5i khi h\u1ecd h\u1ecfi th\u00f4ng qua b\u00e0i \u0111\u0103ng nh\u1eadn x\u00e9t ho\u1eb7c tin nh\u1eafn tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00f4ng nh\u1ea1y b\u00e9n v\u00e0 \u0111\u00e1ng tin c\u1eady. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng Twitter cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ee7 ph\u01b0\u01a1ng ti\u1ec7n, h\u00e3y c\u00e2n nh\u1eafc thu\u00ea m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 kinh nghi\u1ec7m qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng. Ngo\u00e0i vi\u1ec7c \u0111\u0103ng n\u1ed9i dung theo l\u1ecbch tr\u00ecnh th\u01b0\u1eddng xuy\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng c\u00f3 tr\u00e1ch nhi\u1ec7m tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n

16. X\u00e2y d\u1ef1ng c\u00e1c trang \u0111\u00edch th\u00fa v\u1ecb<\/strong><\/h2>\n

Trang \u0111\u00edch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y vi\u1ec7c \u0111i\u1ec1n v\u00e0o m\u1ed9t m\u1eabu th\u00f4ng tin li\u00ean h\u1ec7 ng\u1eafn. Khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u00e0i nguy\u00ean, h\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng h\u01a1n v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c mua to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m.<\/p>\n

B\u1edfi v\u00ec trang \u0111\u00edch t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n mu\u1ed1n trang \u0111\u00edch c\u1ee7a b\u1ea1n tr\u00f4ng h\u1ea5p d\u1eabn.<\/p>\n

17. L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing qua email<\/strong><\/h2>\n

Khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c trang \u0111\u00edch, b\u1ea1n s\u1ebd mu\u1ed1n chia s\u1ebb ch\u00fang v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 v\u1ebb quan t\u00e2m nh\u1ea5t \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec l\u00fd do n\u00e0y, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing qua email.<\/p>\n

Trong khi b\u1ea1n mu\u1ed1n c\u1ea9n th\u1eadn \u0111\u1ec3 kh\u00f4ng n\u00e9m bom nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd danh s\u00e1ch email c\u1ee7a b\u1ea1n v\u1edbi qu\u00e1 nhi\u1ec1u email, b\u1ea1n mu\u1ed1n g\u1eedi v\u1eeba \u0111\u1ee7 \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng g\u1eedi b\u1ea3n tin th\u00f4ng th\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng HubSpot ho\u1eb7c m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng kh\u00e1c \u0111\u1ec3 t\u1ea1o v\u00e0 g\u1eedi email v\u1edbi m\u1eabu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p. Nhi\u1ec1u c\u00f4ng c\u1ee5 email c\u0169ng cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch c\u01a1 b\u1ea3n cho ph\u00e9p b\u1ea1n theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t.<\/p>\n

=> Xem ti\u1ebfp:<\/strong><\/p>\n