{"id":19552,"date":"2021-01-09T07:01:15","date_gmt":"2021-01-09T07:01:15","guid":{"rendered":"https:\/\/igc.vn\/?p=19552"},"modified":"2021-01-09T07:01:15","modified_gmt":"2021-01-09T07:01:15","slug":"7-buoc-de-xay-dung-thuong-hieu-doanh-nghiep-theo-ngan-sach","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/7-buoc-de-xay-dung-thuong-hieu-doanh-nghiep-theo-ngan-sach\/","title":{"rendered":"7 b\u01b0\u1edbc \u0111\u1ec3 X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u Doanh nghi\u1ec7p theo Ng\u00e2n s\u00e1ch"},"content":{"rendered":"

Trong ti\u1ebfp th\u1ecb, c\u00f3 v\u1ebb nh\u01b0 t\u1eeb “th\u01b0\u01a1ng hi\u1ec7u” \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u – th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, th\u01b0\u01a1ng hi\u1ec7u off-brand, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n …. Nh\u01b0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn xung quanh \u00fd ngh\u0129a c\u1ee7a n\u00f3 trong kinh doanh. N\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng g\u00ec? B\u1ea1n c\u00f3 n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia?<\/p>\n

H\u01a1n h\u1ebft – x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t t\u1ed1n k\u00e9m<\/em>, ph\u1ea3i kh\u00f4ng?<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 ch\u01b0a ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c. V\u00ec c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u ti\u1ec1n m\u1eb7t. V\u00e0 m\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 th\u1eddi gian, ROI s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd – trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m ti\u1ec1n, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c mang l\u1ea1i cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ti\u1ebfng n\u00f3i, b\u1ea3n s\u1eafc, gi\u00e1 tr\u1ecb v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0, nh\u1edd v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u00e0i nguy\u00ean, c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng d\u1ed3i d\u00e0o c\u00f3 s\u1eb5n ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 n\u1eb7ng n\u1ec1 (ho\u1eb7c t\u1ed1n k\u00e9m) nh\u01b0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129.<\/p>\n

V\u00ec v\u1eady, h\u00e3y \u0111\u1ecdc ti\u1ebfp v\u00e0 xem c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3y b\u01b0\u1edbc sau l\u00e0m h\u01b0\u1edbng d\u1eabn cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo ng\u00e2n s\u00e1ch?<\/strong><\/h2>\n

B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh h\u1ea7u h\u1ebft c\u00e1c th\u1ee7 thu\u1eadt n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n ti\u1ec1n. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ghi nh\u1edb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p h\u1ed7 tr\u1ee3 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

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    T\u1ea1o c\u00e1 t\u00ednh \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i r\u1eb1ng bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb thu h\u00fat h\u1ecd.<\/p>\n

    Nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n truy\u1ec1n t\u1ea3i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

    Hi\u1ec3u nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 nh\u00e2n v\u1eadt c\u1ee7a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng, \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u1ecd v\u00e0 n\u01a1i h\u1ecd th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c m\u1ea1ng tr\u1ef1c tuy\u1ebfn. Th\u00f4ng tin n\u00e0y cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi.<\/p>\n

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      Ph\u00e1t tri\u1ec3n b\u1ea3n s\u1eafc v\u00e0 ti\u1ebfng n\u00f3i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh ng\u01b0\u1eddi mua, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh. T\u1ea1o b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u – th\u1ee9 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p – v\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a n\u00f3, l\u00e0 gi\u1ecdng \u0111i\u1ec7u doanh nghi\u1ec7p s\u1eed d\u1ee5ng trong b\u1ea5t k\u1ef3 b\u1ea3n sao ho\u1eb7c giao ti\u1ebfp c\u00f4ng khai n\u00e0o.<\/p>\n

      Ph\u00e1t tri\u1ec3n ti\u1ebfng n\u00f3i v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng thay v\u00ec tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p \u0111ang tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u00f3 n\u1ed9i dung h\u01a1n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh : Gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec, ch\u00fang \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

      Khi doanh nghi\u1ec7p tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1ed7 tr\u1ee3 ch\u00fang. T\u1ea1o c\u00e1c email, blog, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111a ph\u01b0\u01a1ng ti\u1ec7n h\u1ea5p d\u1eabn ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng.<\/p>\n

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        V\u1ea1ch ra s\u1ef1 hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        V\u00ec doanh nghi\u1ec7p c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u00a0quan t\u00e2m, ti\u1ebfp theo, h\u00e3y t\u00ecm ra n\u01a1i h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

        Ngo\u00e0i ra, h\u00e3y xem c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

        N\u1ebfu doanh nghi\u1ec7p nh\u1eadn th\u1ea5y ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u01b0u ti\u00ean m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y l\u00ean \u00fd t\u01b0\u1edfng v\u1ec1 n\u01a1i ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u1eebng b\u1ecf qua c\u00e1c trang kh\u00e1c. Khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111a d\u1ea1ng h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3. \u0110a d\u1ea1ng h\u00f3a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u00eanh doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng t\u1ed1t.<\/p>\n

        Duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u0169ng quan tr\u1ecdng nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng.<\/p>\n

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          B\u1eaft \u0111\u1ea7u m\u1ed9t blog c\u1ee7a c\u00f4ng ty<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ebft blog l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc. N\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ee7 ti\u00eau chu\u1ea9n, nh\u01b0 c\u00e1 t\u00ednh c\u1ee7a doanh nghi\u1ec7p, b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ( v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u00fang cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm – \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n ).<\/p>\n

          Kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p. Ngo\u00e0i ra, n\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 t\u00e0i li\u1ec7u \u0111\u1ec3 \u0111\u01b0a v\u00e0o c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm, h\u00e3y ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a , \u0111i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft nh\u1eefng ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

          M\u1eb7c d\u00f9 vi\u1ebft blog kh\u00f4ng t\u1ed1n k\u00e9m v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, nh\u01b0ng n\u00f3 l\u1ea1i m\u1ea5t th\u1eddi gian.<\/p>\n

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          1. \u01afu ti\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/strong><\/li>\n<\/ol>\n

            Khi ch\u00fang ta nghe \u0111\u1ebfn c\u00e1i t\u00ean \u201cZappos\u201d, h\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u ngh\u0129 ngay \u0111\u1ebfn \u201cD\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00f4 song\u201d. Nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 n\u00e0y th\u00e0nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ed1t l\u00f5i \u0111\u1ec3 kinh doanh.<\/p>\n

            T\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i quan tr\u1ecdng? \u0110\u1ed1i v\u1edbi Zappos, vi\u1ec7c bi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c s\u1ef1 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ti\u1ec1n cho ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o . \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec n\u00f3 \u0111\u00e3 t\u1ea1o ra s\u1ef1 truy\u1ec1n mi\u1ec7ng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n

            \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c : S\u1ef1 c\u00f4ng nh\u1eadn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c, kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, t\u1eeb nh\u1eefng ng\u01b0\u1eddi n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n

            V\u00ed d\u1ee5: khi t\u00f4i \u0111ang mua s\u1eafm tr\u00ean m\u1ed9t trang web m\u1edbi, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean t\u00f4i l\u00e0m l\u00e0 \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1. N\u1ebfu t\u00f4i th\u1ea5y c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn giao h\u00e0ng nhanh ch\u00f3ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n v\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, t\u00f4i c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng h\u01a1n.<\/p>\n

            \u0110i\u1ec1u n\u00e0y xem x\u00e9t l\u1ea1i t\u1ea7m quan tr\u1ecdng c\u1ee7a danh t\u00ednh v\u00e0 gi\u1ecdng n\u00f3i c\u1ee7a doanh nghi\u1ec7p. Khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, h\u00e3y ngh\u0129 v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u1ea3i nghi\u1ec7m, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc. Nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec h\u00ecnh th\u00e0nh n\u00ean v\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfng n\u00f3i m\u00e0 doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

              \n
            1. \n

              T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c h\u1ee3p t\u00e1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Khi b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00f3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u1ea7n c\u00f3 th\u1eddi gian. Cho \u0111\u1ebfn l\u00fac \u0111\u00f3, m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u01b0a t\u00ean c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n l\u00e0 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u00f3.<\/p>\n

              Nh\u01b0ng \u0111\u1eebng ch\u1ec9 ch\u1ecdn b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u1ec3 h\u1ee3p t\u00e1c. \u0110\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 n\u00f3 c\u00f3 \u00fd ngh\u0129a trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

              – \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed1i t\u00e1c s\u1ebd quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ch\u1ee9? doanh nghi\u1ec7p c\u00f3 kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y kh\u00f4ng?<\/p>\n

              – Li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 tin t\u01b0\u1edfng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 khi\u1ebfn h\u1ecd l\u1eafng nghe doanh nghi\u1ec7p, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed1i t\u00e1c c\u1ee7a doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo c\u00e1ch t\u1ea1o ni\u1ec1m tin.<\/p>\n

              – Doanh nghi\u1ec7p c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 cung c\u1ea5p cho \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng? Tr\u1ea3i nghi\u1ec7m ph\u1ea3i l\u00e0 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i: \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

              X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n. Nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch ti\u1ebft ki\u1ec7m \u0111\u1ec3 kh\u00f4ng ch\u1ec9 b\u1eaft \u0111\u1ea7u m\u00e0 c\u00f2n \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

              T\u1ea5t nhi\u00ean, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 logic li\u00ean quan – \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

                \n
              1. \n

                T\u1ed5 ch\u1ee9c l\u1edbp h\u1ecdc ch\u00ednh ho\u1eb7c h\u1ed9i th\u1ea3o tr\u00ean web<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                M\u1ed9t s\u1ed1 t\u00e0i n\u0103ng m\u00e0 b\u1ed9 \u00f3c t\u1ea1i c\u00f4ng ty th\u1ec3 hi\u1ec7n h\u00e0ng ng\u00e0y l\u00e0 g\u00ec? H\u1ecd c\u00f3 ph\u1ea3i l\u00e0 b\u1eadc th\u1ea7y v\u1ec1 ti\u1ebfp th\u1ecb qua email kh\u00f4ng? H\u1ecd c\u00f3 xu\u1ea5t s\u1eafc trong vi\u1ec7c vi\u1ebft m\u00e3 kh\u00f4ng? B\u1ea1n c\u00f3 \u0111\u1ea1t danh hi\u1ec7u “Nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi” h\u00e0ng n\u0103m kh\u00f4ng?<\/p>\n

                M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p – v\u00e0 ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng – l\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng t\u00e0i n\u0103ng n\u00e0y v\u00e0o m\u1ed9t l\u1edbp h\u1ecdc ch\u00ednh ho\u1eb7c h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 qu\u1ea3ng b\u00e1 h\u1ecd tr\u1ef1c tuy\u1ebfn.<\/p>\n

                B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a l\u1edbp h\u1ecdc c\u1ee7a doanh nghi\u1ec7p v\u1edbi th\u1ebb b\u1eaft \u0111\u1ea7u b\u1eb1ng # v\u00e0 ch\u00fa th\u00edch d\u00ed d\u1ecfm, doanh nghi\u1ec7p s\u1ebd t\u00ecm th\u1ea5y kh\u00e1n gi\u1ea3 quan t\u00e2m \u0111\u1ebfn t\u00e0i n\u0103ng m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p b\u00e0i h\u1ecdc. C\u00e1c l\u1edbp h\u1ecdc ch\u00ednh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t bu\u1ed5i h\u1ecdc k\u00e9o d\u00e0i t\u1eeb 45 \u0111\u1ebfn 60 ph\u00fat, cung c\u1ea5p t\u1ed5ng quan v\u1ec1 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n \u0111\u1eb7c bi\u1ec7t c\u1ee7a b\u1ea1n, c\u00e1ch l\u00e0m \u0111\u00fang v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 minh h\u1ecda.<\/p>\n

                Vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m kh\u00f4ng ph\u1ea3i t\u1ed1n m\u1ed9t xu v\u00e0 t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u00ean web ch\u1ec9 m\u1ea5t kho\u1ea3ng m\u1ed9t gi\u1edd trong ng\u00e0y. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 l\u00e0 lan truy\u1ec1n th\u00f4ng tin v\u1ec1 t\u00e0i n\u0103ng c\u1ee7a m\u1ed9t c\u00f4ng ty, cung c\u1ea5p d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty nh\u01b0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, gi\u00e1o d\u1ee5c cho kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                K\u1ebft lu\u1eadn<\/strong><\/h2>\n

                X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ng\u00e2n s\u00e1ch? Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. \u0110i\u1ec1u quan tr\u1ecdng, khi doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u00f3 l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p c\u00f3 v\u1edbi kh\u1ea3 n\u0103ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh. L\u01b0u \u00fd \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean – sau \u0111\u00f3 l\u00e0 vi\u1ec7c ngh\u0129 ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"

                Trong ti\u1ebfp th\u1ecb, c\u00f3 v\u1ebb nh\u01b0 t\u1eeb “th\u01b0\u01a1ng hi\u1ec7u” \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u – th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, th\u01b0\u01a1ng hi\u1ec7u off-brand, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n …. Nh\u01b0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn xung quanh \u00fd ngh\u0129a c\u1ee7a n\u00f3 trong kinh doanh. N\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng g\u00ec? B\u1ea1n c\u00f3 n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia? H\u01a1n…<\/p>","protected":false},"author":1,"featured_media":19555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19552"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19555"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}