{"id":19575,"date":"2021-01-25T05:10:42","date_gmt":"2021-01-25T05:10:42","guid":{"rendered":"https:\/\/igc.vn\/?p=19575"},"modified":"2021-01-25T05:10:42","modified_gmt":"2021-01-25T05:10:42","slug":"nhung-dieu-ma-cac-nha-tiep-thi-video-nen-biet-vao-nam-2021","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/nhung-dieu-ma-cac-nha-tiep-thi-video-nen-biet-vao-nam-2021\/","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb video n\u00ean bi\u1ebft v\u00e0o n\u0103m 2021"},"content":{"rendered":"<p>R\u00f5 r\u00e0ng r\u1eb1ng video \u0111\u00e3 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb trong th\u1eadp k\u1ef7 qua. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o kh\u1eb3ng \u0111\u1ecbnh \u0111\u00f3 \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc s\u1ef1 xoay v\u1ea7n c\u1ee7a m\u1ed9t \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u?<\/p>\n<p>Nh\u1eefng th\u00e1ch th\u1ee9c &#8211; v\u00e0 nh\u1eefng thay \u0111\u1ed5i &#8211; mang l\u1ea1i b\u1edfi m\u1ed9t n\u0103m si\u00eau th\u1ef1c nh\u1ea5t n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 ch\u00fang ta.<\/p>\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 Ti\u1ebfp th\u1ecb video th\u01b0\u1eddng ni\u00ean h\u00e0ng n\u0103m k\u1ec3 t\u1eeb n\u0103m 2015 cho th\u1ea5y r\u1eb1ng:<\/p>\n<ul>\n<li>Video v\u1eabn l\u00e0 \u01b0u ti\u00ean ch\u00ednh c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u1edbi m\u1ee9c s\u1eed d\u1ee5ng v\u00e0 chi ti\u00eau n\u00f3i chung \u0111\u1ec1u t\u0103ng nh\u1eb9 trong su\u1ed1t n\u0103m 2020 v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng tr\u1edf l\u1ea1i trong 12 th\u00e1ng t\u1edbi.<\/li>\n<li>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ed1i c\u1ea3nh video marketing theo nh\u1eefng c\u00e1ch t\u01b0\u01a1ng ph\u1ea3n &#8211; trong khi video th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea3 nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft h\u01a1n, th\u00ec nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 th\u1ea5y ng\u00e2n s\u00e1ch b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 k\u1ebf ho\u1ea1ch b\u1ecb x\u1ebfp l\u1ea1i.<\/li>\n<li>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng video tr\u1ef1c tuy\u1ebfn m\u00e0 m\u1ecdi ng\u01b0\u1eddi xem.<\/li>\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c h\u01a1n v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 do video mang l\u1ea1i h\u01a1n bao gi\u1edd h\u1ebft, v\u00ec n\u00f3 ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng video nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 vui m\u1eebng \u0111\u01b0\u1ee3c xem nhi\u1ec1u n\u1ed9i dung video h\u01a1n n\u1eefa trong n\u0103m t\u1edbi.<\/li>\n<\/ul>\n<h2><strong>Nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh\u2026<\/strong><\/h2>\n<p>86% doanh nghi\u1ec7p s\u1eed d\u1ee5ng video l\u00e0m c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb, t\u0103ng nh\u1eb9 so v\u1edbi 85% v\u00e0o n\u0103m 2019.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec3m cao trong c\u00e2u chuy\u1ec7n chung v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng video ng\u00e0y c\u00e0ng t\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb n\u0103m 2016.<\/p>\n<p>H\u01a1n n\u1eefa, 93% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng video n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd &#8211; t\u0103ng t\u1eeb 92% v\u00e0o n\u0103m 2020, khi\u1ebfn \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m cao nh\u1ea5t so v\u1edbi b\u1ea5t k\u1ef3 n\u0103m n\u00e0o k\u1ec3 t\u1eeb n\u0103m 2015.<\/p>\n<p>C\u00f3 l\u1ebd \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t, 87% nh\u00e0 ti\u1ebfp th\u1ecb video b\u00e1o c\u00e1o r\u1eb1ng video mang l\u1ea1i cho h\u1ecd ROI t\u00edch c\u1ef1c &#8211; m\u1ed9t th\u1ebf gi\u1edbi kh\u00e1c xa so v\u1edbi m\u1ee9c th\u1ea5p 33% v\u00e0o n\u0103m 2015. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 do hi\u1ec3u bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng video, c\u0169ng nh\u01b0 c\u00e1ch theo d\u00f5i v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3.<\/p>\n<h2><strong>T\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch<\/strong><\/h2>\n<p>V\u1eady c\u00f2n t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u th\u00ec sao?<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi th\u1ef1c t\u1ebf l\u00e0 91% nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea3m th\u1ea5y \u0111\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m cho video tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Kho\u1ea3ng 40% nh\u00e0 ti\u1ebfp th\u1ecb video cho bi\u1ebft k\u1ebf ho\u1ea1ch t\u1ea1o video c\u1ee7a h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m ngo\u00e1i &#8211; v\u1edbi kho\u1ea3ng 74% trong s\u1ed1 n\u00e0y n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng video h\u01a1n v\u00e0 26% n\u00f3i r\u1eb1ng \u00edt kh\u1ea3 n\u0103ng h\u01a1n.<\/p>\n<p>Kho\u1ea3ng 60% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb video n\u00f3i r\u1eb1ng h\u1ecd d\u1ef1 ki\u1ebfn \u200b\u200bng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng cho n\u0103m 2021, v\u1edbi kho\u1ea3ng 70% trong s\u1ed1 \u0111\u00f3 mong \u0111\u1ee3i ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb video cao h\u01a1n v\u00e0 30% c\u00f2n l\u1ea1i d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd th\u1ea5p h\u01a1n.<\/p>\n<p>68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng \u0111\u1ea1i d\u1ecbch \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng n\u1ed9i dung video m\u00e0 h\u1ecd \u0111\u00e3 xem tr\u1ef1c tuy\u1ebfn, v\u1edbi ph\u1ea7n l\u1edbn ( 96% ) cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean.<\/p>\n<h2><strong>Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc \u2026<\/strong><\/h2>\n<p>T\u1ea5t c\u1ea3 c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 chi ti\u00eau t\u1ea5t nhi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00e0o n\u0103m 2021.<\/p>\n<p>H\u01a1n 99% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb video hi\u1ec7n t\u1ea1i cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng video v\u00e0o n\u0103m 2021 v\u00e0 96% c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng ho\u1eb7c duy tr\u00ec chi ti\u00eau c\u1ee7a h\u1ecd (m\u1ed9t l\u1ea7n n\u1eefa, t\u0103ng nh\u1eb9 so v\u1edbi 95% n\u0103m ngo\u00e1i).<\/p>\n<p>H\u01a1n n\u1eefa, t\u1eeb nh\u1eefng ng\u01b0\u1eddi t\u1eebng n\u00f3i r\u1eb1ng h\u1ecd hi\u1ec7n kh\u00f4ng s\u1eed d\u1ee5ng video th\u00ec t\u1edbi nay \u0111\u00e3 c\u00f3 t\u1edbi 69% ng\u01b0\u1eddi \u0111\u00e3 n\u00f3i r\u1eb1ng h\u1ecd d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 2020 (Con s\u1ed1 n\u00e0y cao h\u01a1n 10% so v\u1edbi con s\u1ed1 59% c\u1ee7a n\u0103m ngo\u00e1i).<\/p>\n<p>K\u1ebft qu\u1ea3 chung c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 mong \u0111\u1ee3i s\u1ebd th\u1ea5y nhi\u1ec1u thay \u0111\u1ed5i v\u00e0 c\u1ea1nh tranh h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 trong 12 th\u00e1ng t\u1edbi.<\/p>\n<p>T\u1ea5t nhi\u00ean, trong khi \u0111\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua. N\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Video c\u1ea7n \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1ed1t v\u00e0 th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t.<\/p>\n<h2><strong>C\u01a1 h\u1ed9i l\u1edbn\u2026<\/strong><\/h2>\n<p>H\u1ea7u h\u1ebft c\u00e1c d\u1eef li\u1ec7u xung quanh vi\u1ec7c s\u1eed d\u1ee5ng, chi ti\u00eau v\u00e0 quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eb1m trong nh\u1eefng n\u0103m 80 v\u00e0 90 &#8211; n\u01a1i h\u1ecd \u0111\u00e3 gi\u1eef li\u00ean t\u1ee5c trong m\u1ed9t s\u1ed1 n\u0103m.<\/p>\n<p>Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi YouTube v\u00e0 Facebook l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t trong s\u1ed1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb video &#8211; \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 87% v\u00e0 70%.<\/p>\n<p>Nh\u01b0ng m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt video \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u01a1n d\u01b0\u1eddng nh\u01b0 c\u0169ng \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb video.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd nh\u1ea5t, c\u00f3 l\u1ebd do c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u v\u00e0 mong mu\u1ed1n k\u1ebft n\u1ed1i t\u1eeb xa ng\u00e0y c\u00e0ng t\u0103ng, n\u0103m 2020 d\u01b0\u1eddng nh\u01b0 l\u00e0 n\u0103m c\u1ee7a h\u1ed9i th\u1ea3o tr\u00ean web. V\u00e0o n\u0103m 2019, ch\u1ec9 46% s\u1eed d\u1ee5ng h\u1ed9i th\u1ea3o tr\u00ean web &#8211; nh\u01b0ng v\u00e0o n\u0103m 2020, con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean 62%.<\/p>\n<p>H\u01a1n n\u1eefa, 91% nh\u00e0 ti\u1ebfp th\u1ecb h\u1ed9i th\u1ea3o tr\u00ean web n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh k\u00eanh ti\u1ebfp th\u1ecb video hi\u1ec7u qu\u1ea3 nh\u1ea5t trong s\u1ed1 nh\u1eefng k\u00eanh \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea.<\/p>\n<h2><strong>T\u00f3m l\u1ea1i<\/strong><\/h2>\n<p>C\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m 2020 \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m, r\u1ea5t \u00edt \u0111\u1ec3 l\u00e0m ch\u1eadm s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a video.<\/p>\n<p>Theo nhi\u1ec1u c\u00e1ch, v\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi b\u1ecb c\u00f4 l\u1eadp trong nh\u00e0 c\u1ee7a h\u1ecd v\u00e0 m\u1ed9t s\u1ed1 nh\u00f3m l\u00e0m vi\u1ec7c v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i nguy\u00ean \u00edt h\u01a1n so v\u1edbi th\u1eddi k\u1ef3 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, nhu c\u1ea7u (v\u00e0 m\u1ee9c ti\u00eau th\u1ee5) video \u0111\u00e3 t\u0103ng nhanh.<\/p>\n<p>C\u00f3 v\u1ebb nh\u01b0 video s\u1ebd ti\u1ebfp t\u1ee5c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong 10 n\u0103m ch\u1ec9 qua m\u1ed9t \u0111\u00eam trong th\u1eadp k\u1ef7 t\u1edbi. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y v\u1ebd n\u00ean b\u1ee9c tranh v\u1ec1 m\u1ed9t lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00f5 r\u00e0ng r\u1eb1ng video \u0111\u00e3 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb trong th\u1eadp k\u1ef7 qua. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o kh\u1eb3ng \u0111\u1ecbnh \u0111\u00f3 \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc s\u1ef1 xoay v\u1ea7n c\u1ee7a m\u1ed9t \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u? Nh\u1eefng th\u00e1ch th\u1ee9c &#8211; v\u00e0 nh\u1eefng thay \u0111\u1ed5i &#8211; mang l\u1ea1i b\u1edfi m\u1ed9t n\u0103m&#8230;<\/p>","protected":false},"author":1,"featured_media":19579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19575"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19579"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}