{"id":19580,"date":"2021-01-26T05:30:31","date_gmt":"2021-01-26T05:30:31","guid":{"rendered":"https:\/\/igc.vn\/?p=19580"},"modified":"2021-01-26T05:30:31","modified_gmt":"2021-01-26T05:30:31","slug":"25-thong-ke-cho-thay-doanh-nghiep-nen-tao-infographics-cho-noi-dung-tiep-thi","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/25-thong-ke-cho-thay-doanh-nghiep-nen-tao-infographics-cho-noi-dung-tiep-thi\/","title":{"rendered":"25 th\u1ed1ng k\u00ea cho th\u1ea5y doanh nghi\u1ec7p n\u00ean t\u1ea1o Infographics cho n\u1ed9i dung ti\u1ebfp th\u1ecb"},"content":{"rendered":"

Khi ch\u00fang ta ngh\u0129 v\u1ec1 n\u1ed9i dung ti\u1ebfp th\u1ecb tr\u1ef1c quan, ch\u00fang ta d\u1ec5 d\u00e0ng m\u1eb7c \u0111\u1ecbnh l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ph\u1ed5 bi\u1ebfn nh\u01b0 truy\u1ec1n h\u00ecnh, video tr\u00ean web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do ch\u00ednh \u0111\u00e1ng. C\u00e1c k\u00eanh n\u00e0y th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 gi\u00fap h\u1ecd l\u00e0m quen v\u1edbi h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t lo\u1ea1i n\u1ed9i dung ti\u1ebfp th\u1ecb tr\u1ef1c quan \u0111\u00f4i khi b\u1ecb c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb b\u1ecf qua. N\u00f3 kh\u00f4ng h\u00e0o nho\u00e1ng nh\u01b0 c\u00e1c video c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng cao c\u1ea5p ho\u1eb7c qu\u1ea3ng c\u00e1o Super Bowl, nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t.<\/p>\n

Infographics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 chia s\u1ebb th\u00f4ng tin. Ch\u00fang m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1eadp d\u1eef li\u1ec7u ho\u1eb7c h\u00e0nh \u0111\u1ed9ng theo c\u00e1ch tr\u1ef1c quan \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 hi\u1ec3u h\u01a1n. Infographics \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb t\u1eeb th\u1ebf k\u1ef7 19 v\u00e0 ch\u00fang ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n

S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ed3 h\u1ecda th\u00f4ng tin c\u1ea7n bi\u1ebft v\u00e0o n\u0103m 2020<\/strong><\/h2>\n

Nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb<\/strong><\/h3>\n

– 32% nh\u00e0 ti\u1ebfp th\u1ecb tin r\u1eb1ng h\u00ecnh \u1ea3nh l\u00e0 lo\u1ea1i n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd t\u1ea1o ra. ( Gi\u00e1m \u0111\u1ecbnh m\u1ea1ng x\u00e3 h\u1ed9i )<\/p>\n

– V\u00e0o n\u0103m 2019, 74% n\u1ed9i dung ti\u1ebfp th\u1ecb c\u00f3 ch\u1ee9a y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh. ( Venngage )<\/p>\n

– 65% th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda th\u00f4ng tin cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb. ( Xerox )<\/p>\n

– 56% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh trong t\u1ea5t c\u1ea3 n\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. (Social Media Today)<\/p>\n

– Infographics c\u00f3 th\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web l\u00ean \u0111\u1ebfn 12%. (One Spot)<\/p>\n

– Infographics l\u00e0 lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u th\u1ee9 t\u01b0. ( HubSpot )<\/p>\n

– V\u00e0o n\u0103m 2018, 69% nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng n\u1ed9i dung tr\u1ef1c quan l\u00e0 \u201cr\u1ea5t quan tr\u1ecdng\u201d ho\u1eb7c \u201cth\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft\u201d. ( Venngage )<\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua<\/strong><\/h3>\n

– 90% th\u00f4ng tin truy\u1ec1n \u0111\u1ebfn n\u00e3o l\u00e0 h\u00ecnh \u1ea3nh. (Infographic World)<\/p>\n

– Trung b\u00ecnh, m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1edb 65% th\u00f4ng tin h\u1ecd nh\u00ecn th\u1ea5y b\u1eb1ng h\u00ecnh \u1ea3nh. Trong khi h\u1ecd s\u1ebd ch\u1ec9 nh\u1edb 10% th\u00f4ng tin m\u00e0 h\u1ecd nghe th\u00e0nh ti\u1ebfng. (Cognition)<\/p>\n

– Infographics c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ecdc to\u00e0n b\u1ed9 cao h\u01a1n 30 l\u1ea7n so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c c\u00e1c b\u00e0i b\u00e1o. (Digital Information World)<\/p>\n

– 65% ng\u01b0\u1eddi mua l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u1ecdc tr\u1ef1c quan – c\u00f3 ngh\u0129a l\u00e0 h\u1ecd h\u1ea5p th\u1ee5 nhi\u1ec1u th\u00f4ng tin nh\u1ea5t khi xem h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda ho\u1eb7c video. ( Pearson )<\/p>\n

– C\u00e1c b\u00e0i b\u00e1o tr\u00ean web c\u00f3 ch\u1ee9a h\u00ecnh \u1ea3nh nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 94% l\u01b0\u1ee3t xem so v\u1edbi c\u00e1c b\u00e0i kh\u00f4ng c\u00f3. ( Jeff Bullas )<\/p>\n

– Khi ch\u1ec9 \u0111\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi h\u00ecnh \u1ea3nh, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 cao h\u01a1n 323%. ( Springer )<\/p>\n

– N\u1ed9i dung web bao g\u1ed3m h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n 650% so v\u1edbi n\u1ed9i dung ch\u1ec9 bao g\u1ed3m v\u0103n b\u1ea3n. ( Webdam )<\/p>\n

– 84% nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng infographic cho r\u1eb1ng ch\u00fang h\u1eefu \u00edch. ( Th\u1ebf gi\u1edbi \u0111\u1ed3 h\u1ecda th\u00f4ng tin ).<\/p>\n

Cam k\u1ebft b\u00e1n h\u00e0ng<\/strong><\/h3>\n

– \u0110\u1ed3 h\u1ecda th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc kh\u00e1c c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean \u0111\u1ebfn 80%. ( Xerox )<\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o “h\u00ecnh \u1ea3nh mang th\u00f4ng tin” nh\u01b0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin nhi\u1ec1u h\u01a1n l\u00e0 h\u1ecd \u0111\u1ecdc v\u0103n b\u1ea3n c\u1ee7a trang. (NN Group)<\/p>\n

– Ng\u01b0\u1eddi mua hi\u1ec3u \u0111\u1ed3 h\u1ecda th\u00f4ng tin t\u1ed1t h\u01a1n h\u1ecd hi\u1ec3u h\u01b0\u1edbng d\u1eabn b\u1eb1ng v\u0103n b\u1ea3n. ( Springer )<\/p>\n

– B\u1ed9 n\u00e3o x\u1eed l\u00fd th\u00f4ng tin th\u1ecb gi\u00e1c nhanh h\u01a1n 60 l\u1ea7n so v\u1edbi th\u00f4ng tin vi\u1ebft. (Content Factory 1)<\/p>\n

– C\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh v\u1edbi tr\u1ee3 l\u00fd tr\u1ef1c quan c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c h\u01a1n 43%. (MIS Research Center)<\/p>\n

– V\u00e0o n\u0103m 2018, 42% nh\u00f3m ti\u1ebfp th\u1ecb \u0111\u00e3 chi d\u01b0\u1edbi 10% ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o n\u1ed9i dung tr\u1ef1c quan. ( Sproutworth )<\/p>\n

Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n

– Infographics \u0111\u01b0\u1ee3c th\u00edch v\u00e0 chia s\u1ebb nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. (NN Group)<\/p>\n

– C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Facebook c\u00f3 h\u00ecnh \u1ea3nh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng kh\u00f4ng bao g\u1ed3m h\u00ecnh \u1ea3nh. ( BuzzSumo )<\/p>\n

– 74% nh\u00e0 ti\u1ebfp th\u1ecb bao g\u1ed3m h\u00ecnh \u1ea3nh khi \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. (Social Media Examiner)<\/p>\n

– C\u00e1c tweet bao g\u1ed3m h\u00ecnh \u1ea3nh c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c tweet l\u1ea1i cao h\u01a1n 150%. (Buffer)<\/p>\n

S\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda th\u00f4ng tin v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

Infographics \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi mua v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 n\u00e2ng cao n\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Th\u00eam h\u00ecnh \u1ea3nh v\u00e0o quy tr\u00ecnh gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng m\u1edbi h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u – \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c duy tr\u00ec v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. R\u1ed1t cu\u1ed9c, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng khi h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng vui \u0111\u01b0\u1ee3c l\u00e2u n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"

Khi ch\u00fang ta ngh\u0129 v\u1ec1 n\u1ed9i dung ti\u1ebfp th\u1ecb tr\u1ef1c quan, ch\u00fang ta d\u1ec5 d\u00e0ng m\u1eb7c \u0111\u1ecbnh l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ph\u1ed5 bi\u1ebfn nh\u01b0 truy\u1ec1n h\u00ecnh, video tr\u00ean web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do ch\u00ednh \u0111\u00e1ng. C\u00e1c k\u00eanh n\u00e0y th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n…<\/p>","protected":false},"author":1,"featured_media":19587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19580"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19587"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}