{"id":19597,"date":"2021-02-22T06:42:56","date_gmt":"2021-02-22T06:42:56","guid":{"rendered":"https:\/\/igc.vn\/?p=19597"},"modified":"2021-02-22T06:42:56","modified_gmt":"2021-02-22T06:42:56","slug":"15-y-tuong-cho-chien-luoc-marketing-cua-doanh-nghiep-nho-trong-nam-2021","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/15-y-tuong-cho-chien-luoc-marketing-cua-doanh-nghiep-nho-trong-nam-2021\/","title":{"rendered":"15 \u00fd t\u01b0\u1edfng cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Doanh nghi\u1ec7p nh\u1ecf trong n\u0103m 2021"},"content":{"rendered":"

Ti\u1ebfp th\u1ecb c\u00f3 ngh\u0129a l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n chuy\u1ec3n th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c do \u00edt kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thi\u1ebfu ngu\u1ed3n l\u1ef1c (nh\u01b0 ng\u00e2n s\u00e1ch ho\u1eb7c th\u1eddi gian). Tuy nhi\u00ean, c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh.<\/p>\n

Cho d\u00f9 b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, th\u1eddi gian h\u1ea1n ch\u1ebf do c\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf h\u01a1n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng, th\u00ec m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 c\u01a1 b\u1ea3n khi b\u1ea1n t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 doanh thu cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh:<\/p>\n

1. Bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/strong><\/h2>\n

M\u1ed9t sai l\u1ea7m ch\u00ednh l\u00e0 ngh\u0129 r\u1eb1ng “b\u1ea5t k\u1ef3 ai” c\u0169ng l\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, nh\u01b0ng c\u00e2u n\u00f3i “s\u1ef1 gi\u00e0u c\u00f3 \u1edf trong ng\u00e1ch” l\u00e0 c\u00f3 l\u00fd do.<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 n\u01a1i b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u \u0111\u00f2n b\u1ea9y nh\u1ea5t v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf. V\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 thu h\u00fat ng\u01b0\u1eddi mua trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3, b\u1ea1n ph\u1ea3i hi\u1ec3u nh\u1eefng n\u1ed7i \u0111au, v\u1ea5n \u0111\u1ec1 v\u00e0 \u01b0u ti\u00ean c\u1ee7a h\u1ecd.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111ang th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng? Bi\u1ebft nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p t\u1ea1o ti\u1ebfng vang v\u00e0 t\u1ea1o ra m\u1ed9t tr\u01b0\u1eddng h\u1ee3p h\u1ea5p d\u1eabn cho gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n.<\/p>\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng. Sau \u0111\u00f3, t\u1ea1o nh\u00e2n v\u1eadt ng\u01b0\u1eddi mua \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n

2. Nh\u1ea5n m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u00f3<\/strong><\/h2>\n

N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec khi\u1ebfn ng\u01b0\u1eddi mua bu\u1ed9c ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng g\u00ec s\u1ebd ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c v\u00e0 t\u1ea1o n\u00ean t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n l\u00e0 nh\u00e0 cung c\u1ea5p \u0111\u1ed3ng h\u00e0nh. B\u1ea1n l\u00e0m g\u00ec t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai trong ng\u00e0nh? Truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t l\u1eadp lu\u1eadn thuy\u1ebft ph\u1ee5c.<\/p>\n

3. T\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau \u0111\u01a1n l\u1ebb<\/strong><\/h2>\n

H\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t, \u0111\u00e2u l\u00e0 \u201c\u0111i\u1ec3m m\u00f9\u201d l\u1edbn nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ng\u0103n c\u1ea3n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n? \u0110\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t xung quanh m\u1ed9t l\u0129nh v\u1ef1c ch\u00ednh \u0111\u00f3 v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn thu\u1eadt s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh ho\u1eb7c chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bkh\u00e1c khi b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ebfn b\u1ed9 h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau \u0111\u01a1n l\u1ebb \u0111\u00f3.<\/p>\n

4. T\u1eadn d\u1ee5ng c\u00e1c v\u1edf k\u1ecbch ng\u1eafn h\u1ea1n<\/strong><\/h2>\n

Khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ea5y ROI s\u1edbm h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i cho b\u1ea1n \u0111\u1ed9ng l\u1ef1c v\u00e0 d\u00f2ng ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n l\u1edbn h\u01a1n, c\u00e1c cu\u1ed9c ch\u01a1i d\u00e0i h\u1ea1n v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

C\u00e1c chi\u1ebfn thu\u1eadt c\u1ea7n th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng (ch\u1eb3ng h\u1ea1n nh\u01b0 SEO) kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bch\u00ednh c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n s\u1ebd kh\u00f4ng s\u1edbm th\u1ea5y l\u1ee3i nhu\u1eadn theo \u00fd mu\u1ed1n c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u1edf \u0111\u00f3, th\u1eadt tuy\u1ec7t, nh\u01b0ng \u0111\u1eebng b\u1ecf t\u1ea5t c\u1ea3 tr\u1ee9ng c\u1ee7a b\u1ea1n v\u00e0o gi\u1ecf \u0111\u00f3.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng Google v\u1edbi m\u1ee5c \u0111\u00edch mua h\u00e0ng cho gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n s\u1ebd mang l\u1ea1i cho b\u1ea1n ROI ng\u1eafn h\u1ea1n \u0111\u00f3.<\/p>\n

5. Double-down v\u1ec1 nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h2>\n

Khi b\u1ea1n c\u00f3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee7a m\u00ecnh \u0111ang ch\u1ea1y v\u00e0 b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ed9t s\u1ed1 \u0111i\u1ec1u, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho b\u1ea1n v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng. Khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4, t\u1ed1t h\u01a1n l\u00e0 b\u1ea1n n\u00ean nh\u00e2n \u0111\u00f4i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o doanh thu \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh.<\/p>\n

6. Hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 1990 c\u1ee7a Bain & Company v\u00e0 HBR cho th\u1ea5y chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi cao h\u01a1n n\u0103m l\u1ea7n so v\u1edbi vi\u1ec7c duy tr\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ng\u1eebng ti\u1ebfp th\u1ecb khi h\u1ecd \u0111\u00e3 mua h\u00e0ng.<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 mua l\u1eb7p l\u1ea1i, b\u00e1n th\u00eam v\u00e0 b\u00e1n k\u00e8m. B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u00e3 mua h\u00e0ng, h\u1ecd \u0111\u00e3 bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng b\u1ea1n. N\u1ebfu b\u1ea1n \u0111\u00e3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t, b\u1ea1n \u0111\u00e3 cho h\u1ecd l\u00fd do \u0111\u1ec3 kinh doanh l\u1ea1i v\u1edbi b\u1ea1n n\u1ebfu c\u00f3 nhu c\u1ea7u.<\/p>\n

Ngay c\u1ea3 khi nhu c\u1ea7u kh\u00f4ng ph\u00e1t sinh (trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 l\u00e0 mua h\u00e0ng m\u1ed9t l\u1ea7n v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i b\u00e1n th\u00eam), b\u1ea1n v\u1eabn n\u00ean l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Truy\u1ec1n mi\u1ec7ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd (v\u00e0 mi\u1ec5n ph\u00ed).<\/p>\n

7. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 khuy\u1ebfn m\u1ea1i mi\u1ec5n ph\u00ed<\/strong><\/h2>\n

N\u00f3i v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 v\u00ec b\u1ea1n \u0111\u00e3 cam k\u1ebft th\u1ef1c hi\u1ec7n m\u1ed9t m\u1ee5c ti\u00eau v\u00e0 ph\u1ea1m vi h\u1ea1n ch\u1ebf, n\u00ean b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i t\u0103ng chi ph\u00ed b\u1eb1ng c\u00e1c ti\u1ec7n \u00edch. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed n\u1ebfu c\u00f3 th\u1ec3 v\u00e0 ch\u1ec9 cam k\u1ebft s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed n\u1ebfu b\u1ea1n bi\u1ebft ch\u00fang s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c hi\u1ec7u su\u1ea5t hi\u1ec7n c\u00f3.<\/p>\n

8. T\u1ea1o m\u1ed9t trang web \u0111\u1ec3 s\u1edf h\u1eefu s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

C\u00f3 m\u1ed9t trang web chuy\u00ean nghi\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n s\u1ebd t\u1ea1o ra cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n s\u1ebd th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ai, b\u1ea1n cung c\u1ea5p g\u00ec, b\u1ea1n \u0111ang \u1edf \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n.<\/p>\n

\u0110\u00e2y l\u00e0 k\u00eanh m\u00e0 b\u1ea1n s\u1ebd lu\u00f4n s\u1edf h\u1eefu (kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng theo phong c\u00e1ch) v\u00e0 n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ngo\u00e0i vi\u1ec7c l\u00e0 n\u01a1i g\u1eedi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb kh\u00e1c.<\/p>\n

Trang web c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n. B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng 24-7 b\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1ch chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

9. Xem x\u00e9t vi\u1ebft blog \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho trang web c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

Vi\u1ebft blog l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ngo\u00e0i ra, n\u00f3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp uy t\u00edn trong kh\u00f4ng gian c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng.<\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t blog, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 trang web mi\u1ec5n ph\u00ed ho\u1eb7c r\u1ebb ti\u1ec1n \u0111\u1ec3 t\u1ea1o m\u1ed9t trang web mi\u1ec5n ph\u00ed v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t trong c\u00e1c m\u1eabu c\u1ee7a h\u1ecd. Ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 xu\u1ea5t b\u1ea3n m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n, n\u00f3 s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a trang web v\u00e0 gi\u00fap gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 l\u00fd do h\u1ecd n\u00ean tin t\u01b0\u1edfng c\u00f4ng ty c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111\u1ecbnh t\u1ef1 vi\u1ebft b\u00e0i, h\u00e3y xem h\u01b0\u1edbng d\u1eabn vi\u1ebft cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u n\u00e0y .<\/p>\n

Khi b\u1ea1n b\u1eaft \u0111\u1ea7u vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch truy c\u1eadp \u0111\u0103ng k\u00fd blog c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadn email. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1ch l\u1ea5y th\u00f4ng tin n\u1ebfu h\u1ecd kh\u00f4ng \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec t\u1eeb b\u1ea1n.<\/p>\n

10. Qu\u1ea3ng c\u00e1o b\u1ea3n th\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 v\u1ebb nh\u01b0 ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u00fa v\u1ecb \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi giao l\u01b0u v\u00e0 k\u1ebft n\u1ed1i, nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kinh doanh m\u1ea1nh m\u1ebd. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng th\u1ea9m quy\u1ec1n t\u00ean mi\u1ec1n, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1i sao b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n d\u00e0nh th\u1eddi gian c\u1ee7a h\u1ecd?<\/p>\n

11. \u0110\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u1ea7n m\u1ed9t th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c l\u01b0\u1ee3t ch\u01a1i ng\u1eafn h\u1ea1n. Chi\u1ebfn thu\u1eadt tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ch\u01a1i nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi mua v\u1edbi m\u1ee5c \u0111\u00edch cao l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng ng\u1eafn h\u1ea1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c.<\/p>\n

Google Ads ho\u00e0n h\u1ea3o n\u1ebfu b\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n tr\u00ean web. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u00edt \u00fd \u0111\u1ecbnh mua h\u01a1n, nh\u01b0ng v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao v\u00e0 \u0111\u1ee7 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n

12. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang n\u1eafm b\u1eaft th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb web<\/strong><\/h2>\n

Ch\u00fang ta \u0111\u00e3 n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u01b0ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng doanh thu nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng t\u1eeb trang web c\u1ee7a b\u1ea1n l\u00e0 tri\u1ec3n khai c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

13. S\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n

Ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 \u0111\u00e3 s\u1eb5n s\u00e0ng mua. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u01b0u \u00fd v\u00e0 \u0111\u01b0a h\u1ecd \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, 73% th\u1ebf h\u1ec7 millennials th\u00edch th\u00f4ng tin li\u00ean l\u1ea1c t\u1eeb c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn qua email.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ec3 giao ti\u1ebfp v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 c\u00f3 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb qua email (nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00f4ng t\u1ed1n k\u00e9m ho\u1eb7c th\u1eadm ch\u00ed mi\u1ec5n ph\u00ed), h\u00e3y th\u1eed nghi\u1ec7m g\u1eedi b\u1ea3n tin qua email (v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng blog m\u1edbi \u0111\u1eb9p m\u1eaft c\u1ee7a b\u1ea1n) v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i bi\u1ebft c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian r\u1ea3nh \u0111\u1ec3 d\u00e0nh cho ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, v\u00ec v\u1eady h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n cho ch\u00ednh b\u1ea1n.<\/p>\n

14. Qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ed9t CRM<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb qua email ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t khi b\u1ea1n g\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ho\u1eb7c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/p>\n

CRM c\u1ee7a b\u1ea1n l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

15. D\u1ef1a v\u00e0o truy\u1ec1n mi\u1ec7ng nh\u01b0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1<\/strong><\/h2>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ch\u1ee7 y\u1ebfu l\u00e0 mua h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 truy\u1ec1n mi\u1ec7ng. N\u1ebfu b\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, \u0111\u01b0a ra l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 n\u00f3i v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u1ec1 b\u1ea1n.<\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng lan truy\u1ec1n.<\/p>","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp th\u1ecb c\u00f3 ngh\u0129a l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n chuy\u1ec3n th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c do \u00edt kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thi\u1ebfu ngu\u1ed3n l\u1ef1c (nh\u01b0…<\/p>","protected":false},"author":1,"featured_media":19599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19597"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19599"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}