{"id":19600,"date":"2021-02-25T09:37:53","date_gmt":"2021-02-25T09:37:53","guid":{"rendered":"https:\/\/igc.vn\/?p=19600"},"modified":"2021-02-25T09:37:53","modified_gmt":"2021-02-25T09:37:53","slug":"huong-dan-co-ban-ve-content-marketing-trong-nam-2021-p1","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/huong-dan-co-ban-ve-content-marketing-trong-nam-2021-p1\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 content marketing trong n\u0103m 2021 \u2013 P1"},"content":{"rendered":"

Kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n mu\u1ed1n n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00e0 n\u1ed9i dung \u0111\u00f3 c\u1ea7n ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 theo c\u00e1ch c\u1ea3m th\u1ea5y t\u1ef1 nhi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i g\u00e2y r\u1ed1i. Content marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y v\u00e0 n\u00f3 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

B\u1eb1ng c\u00e1ch trau d\u1ed3i content marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 – v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i, c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh thu, kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u ng\u00e0nh, v.v.<\/p>\n

Cho d\u00f9 b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1eb7t ra chi\u1ebfn l\u01b0\u1ee3c hay b\u1ea1n \u0111ang l\u00e0m m\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n c\u00f3, th\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 l\u1ea1i quy tr\u00ecnh c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n mu\u1ed1n c\u0169ng kh\u00f4ng bao gi\u1edd l\u00e0 v\u1ea5n \u0111\u1ec1. Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung, c\u00e1c lo\u1ea1i content marketing, c\u00e1c v\u00ed d\u1ee5 v\u1ec1 content marketing v\u00e0 c\u00e1ch tri\u1ec3n khai chi\u1ebfn\u00a0 l\u01b0\u1ee3c.<\/p>\n

Ng\u00e0y nay, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 theo c\u00e1ch t\u1ef1 nhi\u00ean. M\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n cho n\u1ed9i dung c\u1ee7a b\u1ea1n – ho\u1eb7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. L\u00e0m nh\u01b0 v\u1eady, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c, h\u1ea5p d\u1eabn h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ec v\u1eady, \u0111i\u1ec1u g\u00ec \u0111\u1ecbnh ngh\u0129a ti\u1ebfp th\u1ecb n\u1ed9i dung?<\/em><\/p>\n

Content marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Content marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ea1o, ph\u00e2n ph\u1ed1i, chia s\u1ebb v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh s\u1ed1 b\u00e1n h\u00e0ng, ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n

T\u1ea1i sao Content marketing l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n

– H\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p.<\/p>\n

– T\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

– X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n

– Cho kh\u00e1n gi\u1ea3 th\u1ea5y c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

– T\u1ea1o c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

C\u00e1c lo\u1ea1i Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong><\/h2>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i content marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ec3 k\u1ebft h\u1ee3p trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh – \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n

1. Ti\u1ebfp th\u1ecb N\u1ed9i dung Truy\u1ec1n th\u00f4ng X\u00e3 h\u1ed9i<\/strong><\/h3>\n

V\u1edbi h\u01a1n 3,6 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u, th\u1eadt d\u1ec5 hi\u1ec3u t\u1ea1i sao r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. C\u00f3 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng (v\u00ed d\u1ee5: Facebook, Instagram, Pinterest, LinkedIn, Snapchat) \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u00f3 (v\u00ed d\u1ee5: \u1ea3nh, video tr\u1ef1c ti\u1ebfp, video quay tr\u01b0\u1edbc, c\u00e2u chuy\u1ec7n).<\/p>\n

2. Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ed3 h\u1ecda th\u00f4ng tin<\/strong><\/h3>\n

Infographics hi\u1ec3n th\u1ecb n\u1ed9i dung, th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u \u1edf \u0111\u1ecbnh d\u1ea1ng \u0111\u1ed3 h\u1ecda, d\u1ec5 hi\u1ec3u. V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1eeb ng\u1eef \u0111\u01a1n gi\u1ea3n, c\u00e2u n\u00f3i ng\u1eafn g\u1ecdn v\u00e0 h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, \u0111\u1ed3 h\u1ecda th\u00f4ng tin l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t n\u1ed9i dung c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00fang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ch\u1eaft l\u1ecdc m\u1ed9t ch\u1ee7 \u0111\u1ec1 mang t\u00ednh gi\u00e1o d\u1ee5c v\u00e0 \/ ho\u1eb7c ph\u1ee9c t\u1ea1p \u0111\u1ec3 t\u1ea5t c\u1ea3 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 hi\u1ec3u n\u00f3.<\/p>\n

3. Ti\u1ebfp th\u1ecb n\u1ed9i dung blog<\/strong><\/h3>\n

Blog l\u00e0 m\u1ed9t lo\u1ea1i n\u1ed9i dung g\u1eedi \u0111\u1ebfn m\u1ea1nh m\u1ebd v\u00e0 cho ph\u00e9p nhi\u1ec1u s\u00e1ng t\u1ea1o v\u1ec1 m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a ch\u00fang. V\u1edbi blog, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 qu\u1ea3ng b\u00e1 n\u1ed9i dung b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i v\u00e0 c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog th\u00f4ng qua li\u00ean k\u1ebft, th\u00eam c\u00e1c n\u00fat chia s\u1ebb x\u00e3 h\u1ed9i v\u00e0 k\u1ebft h\u1ee3p th\u00f4ng tin s\u1ea3n ph\u1ea9m.<\/p>\n

4. Ti\u1ebfp th\u1ecb n\u1ed9i dung Podcast<\/strong><\/h3>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2020 cho th\u1ea5y 49% thanh ni\u00ean t\u1eeb 12 \u0111\u1ebfn 32 tu\u1ed5i \u1edf M\u1ef9 \u0111\u00e3 nghe podcast trong th\u00e1ng tr\u01b0\u1edbc, v\u1edbi trung b\u00ecnh s\u00e1u gi\u1edd nghe m\u1ed9t tu\u1ea7n. V\u00ec l\u00fd do n\u00e0y, nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1c h\u00e3ng truy\u1ec1n th\u00f4ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1ea1o v\u00e0 chia s\u1ebb podcast c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n

Podcast cho ph\u00e9p r\u1ea5t nhi\u1ec1u s\u1ef1 s\u00e1ng t\u1ea1o v\u00ec ch\u00fang c\u00f3 th\u1ec3 v\u1ec1 b\u1ea5t k\u1ef3 ch\u1ee7 \u0111\u1ec1 n\u00e0o b\u1ea1n ch\u1ecdn. Ngo\u00e0i ra, b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c li\u00ean quan \u0111\u1ebfn podcast ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ecbp c\u1ee7a c\u00e1c t\u1eadp, ai \u0111ang \u1edf tr\u00ean podcast, n\u01a1i b\u1ea1n qu\u1ea3ng c\u00e1o podcast v\u00e0 th\u1eddi l\u01b0\u1ee3ng c\u00e1c t\u1eadp.<\/p>\n

5. Ti\u1ebfp th\u1ecb N\u1ed9i dung Video<\/strong><\/h3>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Wyzowl, 69% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd th\u00edch t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua video. Ngo\u00e0i ra, video marketing c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, c\u1ea3i thi\u1ec7n ROI v\u00e0 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1n gi\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn chia s\u1ebb n\u1ed9i dung video c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang \u0111\u00edch ho\u1eb7c tr\u00ean trang web c\u1ee7a nh\u00e0 \u0111\u1ed3ng ti\u1ebfp th\u1ecb .<\/p>\n

6. Ti\u1ebfp th\u1ecb N\u1ed9i dung Qu\u1ea3ng c\u00e1o C\u00f3 tr\u1ea3 ti\u1ec1n<\/strong><\/h3>\n

Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n \u1edf t\u1ea5t c\u1ea3 nh\u1eefng n\u01a1i b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y – qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i khi k\u1ebft h\u1ee3p v\u1edbi ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc. C\u00f3 nhi\u1ec1u n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed bao g\u1ed3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, trang \u0111\u00edch, bi\u1ec3u ng\u1eef v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n

Xem th\u00eam: H\u01b0\u1edbng<\/strong> d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 content marketing trong n\u0103m 2021 \u2013 P2<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n mu\u1ed1n n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00e0 n\u1ed9i dung \u0111\u00f3 c\u1ea7n ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 theo c\u00e1ch c\u1ea3m th\u1ea5y t\u1ef1 nhi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i g\u00e2y r\u1ed1i. Content marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y v\u00e0 n\u00f3 m\u00f4…<\/p>","protected":false},"author":1,"featured_media":19602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=19600"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/19600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19602"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=19600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=19600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=19600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}