{"id":317,"date":"2020-04-17T17:34:33","date_gmt":"2020-04-17T10:34:33","guid":{"rendered":"https:\/\/igc.vn\/?p=317"},"modified":"2020-04-17T17:34:33","modified_gmt":"2020-04-17T10:34:33","slug":"du-doan-xu-huong-lam-marketing-2020-theo-trend","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/du-doan-xu-huong-lam-marketing-2020-theo-trend\/","title":{"rendered":"D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng l\u00e0m Marketing 2020 theo Trend"},"content":{"rendered":"

C\u00e0ng ng\u00e0y ng\u01b0\u1eddi ta nh\u1eafc \u0111\u1ebfn Marketing c\u00e0ng nhi\u1ec1u, nh\u01b0 m\u1ed9t ng\u01b0\u1eddi-thay-\u0111\u1ed5i-cu\u1ed9c-ch\u01a1i, t\u1ea1o ra nh\u1eefng s\u1ef1 b\u00f9ng n\u1ed5 cho th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p\u2026 2019 qua \u0111i, 2020 n\u00e0y li\u1ec7u xu h\u01b0\u1edbng Marketing<\/strong><\/a> n\u0103m nay s\u1ebd l\u00e0 g\u00ec?<\/em><\/span><\/p>\n

Quay v\u1ec1 b\u1ea3n ch\u1ea5t g\u1ed1c<\/strong><\/span><\/h2>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00f3ng c\u1ee7a Digital, \u0111\u1eb7c bi\u1ec7t k\u00eanh qu\u1ea3ng c\u00e1o Facebook l\u00e0m c\u00e1i nh\u00ecn v\u1ec1 Marketing b\u1ecb l\u1ec7ch l\u1ea1c. Ng\u01b0\u1eddi ta t\u01b0\u1edfng r\u1eb1ng ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t ho\u1eb7c v\u00e0i m\u1eb7t h\u00e0ng, v\u1ec1 t\u1ea1o 1 fanpage, vi\u1ebft n\u1ed9i dung, \u0111\u01b0a l\u00ean qu\u1ea3ng c\u00e1o l\u00e0 c\u00f3 th\u1ec3 rung \u0111\u00f9i ch\u1edd sung r\u1ee5ng xu\u1ed1ng. Nh\u01b0ng kh\u00f4ng, th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng minh, cu\u1ed9c ch\u01a1i c\u00e0ng ng\u00e0y c\u00e0ng kh\u1eafc nghi\u1ec7t. S\u1ed1 l\u01b0\u1ee3ng Advertisers ng\u00e0y c\u00e0ng t\u0103ng, gi\u00e1 CPM phi m\u00e3 300%\/n\u0103m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng ng\u00e0y c\u00e0ng th\u00f4ng th\u00e1i, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n, s\u1eb5n s\u00e0ng b\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ea1o d\u1ef1ng ra nhi\u1ec1u gi\u00e1 tr\u1ecb cho m\u00ecnh.<\/span>
\nCh\u00ednh v\u00ec th\u1ebf, xu h\u01b0\u1edbng l\u00e0m Marketing 2020<\/strong> l\u00e0 quay v\u1ec1 b\u1ea3n ch\u1ea5t g\u1ed1c l\u1ea1i c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft, \u0111\u1ec3 Marketing d\u1eabn d\u1eaft trong c\u00f4ng cu\u1ed9c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 kinh doanh, x\u00e2y d\u1ef1ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng\u2026k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi xu h\u01b0\u1edbng s\u1ed1 ho\u00e1, \u1ee9ng d\u1ee5ng CRM, Automation, SaaS, PaaS, Bigbom \u0111\u1ec3 b\u1ed5 tr\u1ee3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111o l\u01b0\u1eddng, th\u1ed1ng k\u00ea, l\u00ean k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n

Song song v\u1edbi vi\u1ec7c quay tr\u1edf l\u1ea1i b\u1ea3n ch\u1ea5t g\u1ed1c, c\u1ee5m t\u1eeb \u201cTr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\u201d \u2013 Customer Experiences \u2013 CX \u0111\u01b0\u1ee3c th\u1ed5i l\u00ean nh\u01b0 m\u1ed9t buzz words.<\/span>
\nC\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u1eadn th\u1ea5y, vi\u1ec7c ra s\u1ee9c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh d\u1ea7n kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Thay v\u00e0o \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u t\u1eadp trung d\u1ea7n v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng v\u0103n h\u00f3adoanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, h\u01b0\u1edbng \u0111\u1ebfn t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb trong d\u1ecbch v\u1ee5, t\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/span>
\n\"\"<\/span>
\nS\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 online, khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean ch\u1ee7 \u0111\u1ed9ng h\u01a1n. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n th\u1ee5 \u0111\u1ed9ng ng\u1ed3i ch\u1edd ng\u01b0\u1eddi l\u00e0m Marketing hay nh\u00e0 Qu\u1ea3ng C\u00e1o cung c\u1ea5p th\u00f4ng tin \u0111\u1ebfn h\u1ecd n\u1eefa, m\u00e0 h\u1ecd chuy\u1ec3n sang th\u1ebf ch\u1ee7 \u0111\u1ed9ng, t\u1ef1 \u0111i t\u00ecm ki\u1ebfm, \u0111\u1ecdc v\u00e0 chia s\u1ebb c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00ec th\u1ebf, marketer c\u1ea7n ph\u1ea3i cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 c\u00e1c n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng.<\/span>
\nPh\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p th\u1eeba nh\u1eadn Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c r\u1ea5t quan tr\u1ecdng, nh\u01b0ng theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a PWC, ch\u1ec9 c\u00f3 50% doanh nghi\u1ec7p c\u1ee7a M\u1ef9 cho r\u1eb1ng tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111ang th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean<\/strong><\/span><\/h2>\n

Theo nghi\u00ean c\u1ee9u v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a PWC, c\u00f3 \u0111\u1ebfn 46% kh\u00e1ch h\u00e0ng kh\u00f4ng quay tr\u1edf l\u1ea1i \u0111i\u1ec3m cung c\u1ea5p d\u1ecbch v\u1ee5 n\u1eefa v\u00ec sai s\u00f3t c\u1ee7a nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 nh\u01b0 ph\u1ee5c v\u1ee5 ch\u1eadm, \u00e1nh nh\u00ecn, th\u00e1i \u0111\u1ed9 kh\u00f4ng ph\u00f9 h\u1ee3p, kh\u00f4ng ho\u1eb7c thi\u1ebfu ki\u1ebfn th\u1ee9c c\u1ee7a m\u1ea3ng m\u00ecnh \u0111ang ph\u1ee5c v\u1ee5\u2026<\/span>
\nCh\u00ednh v\u00ec v\u1eady, xu h\u01b0\u1edbng l\u00e0m marketing n\u0103m 2020<\/strong> r\u1ea5t c\u1ea7n quan t\u00e2m t\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span>
\n\"\"<\/span>
\nNh\u00e2n vi\u00ean c\u0169ng ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p khi ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua c\u00e1ch c\u01b0 x\u1eed \u1edf nh\u00e2n vi\u00ean m\u00e0 h\u1ecd ti\u1ebfp x\u00fac. C\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i kh\u00e1 nghi\u00eam kh\u1eafc trong vi\u1ec7c ph\u00e1t ng\u00f4n, v\u00e0 h\u00e0nh x\u1eed c\u1ee7a nh\u00e2n s\u1ef1 \u1edf c\u00e1c k\u00eanh \u0111\u1ea1i ch\u00fang nh\u01b0: Facebook, B\u00e1o Ch\u00ed, c\u00e1c bu\u1ed5i conference\u2026 Nh\u00e2n s\u1ef1 n\u00e0o mu\u1ed1n ph\u00e1t ng\u00f4n, ph\u1ea3i th\u00f4ng qua m\u1ed9t quy tr\u00ecnh ki\u1ec3m tra nghi\u00eam ng\u1eb7t v\u1ec1 th\u00f4ng tin. N\u1ebfu ph\u00e1t ng\u00f4n sai s\u1ebd d\u1eabn \u0111\u1ebfn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng ai l\u00e0m vi\u1ec7c \u1edf Google hay Facebook l\u00e0 hi\u1ec3u ngay v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span>
\nNh\u01b0ng \u1edf Vi\u1ec7t Nam, vi\u1ec7c ch\u1ea5n ch\u1ec9nh ph\u00e1t ng\u00f4n, h\u00e0nh vi c\u1ee7a nh\u00e2n s\u1ef1 ch\u01b0a \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u. B\u1ea1 ai n\u1ea5y n\u00f3i, Facebook l\u00e0 nh\u00e0 c\u1ee7a t\u00f4i, t\u00f4i mu\u1ed1n ph\u00e1t ng\u00f4n g\u00ec t\u00f4i n\u00f3i. Nhi\u1ec1u kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u0169ng ph\u00e1t sinh ra t\u1eeb ch\u00ednh c\u00e1c t\u01b0 t\u01b0\u1edfng n\u00e0y.<\/span>
\nNgo\u00e0i ra, nh\u00e2n s\u1ef1 c\u0169ng kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 n\u01a1i m\u00ecnh \u0111ang l\u00e0m vi\u1ec7c, d\u1eabn \u0111\u1ebfn c\u00e1c suy ngh\u0129, h\u00e0nh \u0111\u1ed9ng v\u00e0 chia s\u1ebb ti\u00eau c\u1ef1c, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u n\u00e0y, b\u1ea3n th\u00e2n l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\u2026 th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng bu\u1ed5i chia s\u1ebb v\u00e0 x\u1ed1c l\u1ea1i tinh th\u1ea7n nh\u00e2n vi\u00ean theo \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. Ch\u1ee9 kh\u00f4ng, ng\u01b0\u1eddi ra s\u1ee9c x\u00e2y, k\u1ebb li\u00ean t\u1ee5c ph\u00e1.<\/span><\/p>\n

H\u00ecnh \u1ea3nh ho\u00e1<\/strong><\/span><\/h2>\n

Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u00e0ng ng\u00e0y c\u00e0ng khuy\u1ebfn kh\u00edch vi\u1ec7c h\u00ecnh \u1ea3nh h\u00f3a n\u1ed9i dung. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Venngage, c\u00f3 6 s\u1ef1 th\u1eadt v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u00f3a:<\/span>
\n65% ch\u00fang ta l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch ti\u1ebfp nh\u1eadn n\u1ed9i dung \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u00f3a<\/span>
\n80% kh\u00e1ch h\u00e0ng c\u00f3 mong mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh h\u00f3a<\/span>
\n85% kh\u00e1ch h\u00e0ng gia t\u0103ng nhu c\u1ea7u mua h\u00e0ng sau khi \u0111\u01b0\u1ee3c xem c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u1ea3nh h\u00f3a<\/span>
\n93% n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng l\u00e0 h\u00ecnh \u1ea3nh h\u00f3a, v\u00e0 n\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u1ebfp c\u1eadn<\/span>
\nB\u00e0i \u0111\u0103ng c\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u1eddng c\u00f3 180% s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c h\u01a1n b\u00e0i ch\u1ec9 c\u00f3 text (y\u00eau c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c wall-of-texts)<\/span>
\nN\u00e3o c\u1ee7a ch\u00fang ta x\u1eed l\u00fd h\u00ecnh \u1ea3nh nhanh h\u01a1n ch\u1eef \u0111\u1ebfn 60 ng\u00e0n l\u1ea7n.<\/span>
\nN\u1ed9i dung \u0111\u01b0\u1ee3c \u1ea3nh h\u00f3a c\u00f2n gi\u00fap ng\u01b0\u1eddi ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng ghi nh\u1edb v\u00e0o trong \u0111\u1ea7u h\u01a1n, vi\u1ec7c th\u00eam c\u00e1c h\u00ecnh \u1ea3nh minh ho\u1ea1, infographic, video\u2026kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn h\u01a1n, m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 \u201cti\u00eau h\u00f3a\u201d h\u01a1n.<\/span>
\nTheo s\u1ef1 ph\u00e1t tri\u1ec3n, Marketing b\u00e2y gi\u1edd kh\u00f4ng c\u00f2n l\u00e0 ti\u1ebfp th\u1ecb, m\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 bao tr\u00f9m h\u1ebft v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a Marketing. V\u00ed d\u1ee5 nh\u01b0: v\u0103n h\u00f3a doanh nghi\u1ec7p, sale, quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p.<\/span>
\nC\u00f2n ti\u1ebfp\u2026<\/em><\/span>
\nN\u1ebfu qu\u00fd kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n Marketing<\/strong><\/a> chuy\u00ean nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi IGC th\u00f4ng qua Hotline: 0947982299 | Email: info@igc.vn<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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