{"id":323,"date":"2020-04-17T17:48:46","date_gmt":"2020-04-17T10:48:46","guid":{"rendered":"https:\/\/igc.vn\/?p=323"},"modified":"2020-04-17T17:48:46","modified_gmt":"2020-04-17T10:48:46","slug":"05-dieu-keo-doanh-nghiep-smes-di-xuong","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/05-dieu-keo-doanh-nghiep-smes-di-xuong\/","title":{"rendered":"05 \u0111i\u1ec1u k\u00e9o doanh nghi\u1ec7p SMEs \u0111i xu\u1ed1ng"},"content":{"rendered":"

Trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh, th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1. \u0110i\u1ec3m m\u1eb7t ch\u1ec9 t\u00ean s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 gi\u1ed1ng nhau. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta c\u00f9ng n\u00f3i t\u1edbi 05 \u0111i\u1ec1u k\u00e9o doanh nghi\u1ec7p SMEs \u0111i xu\u1ed1ng<\/strong><\/a> \u0111i ch\u1eadm l\u1ea1i, nh\u00e2n s\u1ef1 hoang mang v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c r\u1ed1i lo\u1ea1n.<\/em><\/span><\/p>\n

Minh b\u1ea1ch trong s\u1ed1 li\u1ec7u, d\u1eef li\u1ec7u<\/strong><\/span><\/h2>\n

Doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p kinh doanh truy\u1ec1n th\u1ed1ng ch\u01b0a c\u00f3 th\u00f3i quen l\u01b0u l\u1ea1i d\u1eef li\u1ec7u, s\u1ed1 li\u1ec7u, hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3 theo t\u1eebng ng\u00e0y. H\u1eadu qu\u1ea3 d\u1eabn t\u1edbi l\u00e0 khi c\u1ea7n s\u1ed1 li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh kinh doanh, d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 v\u00e0 y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 th\u00ec ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3.<\/span>
\n

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<\/span> Quality Best Stature Repute Rank Concept<\/span><\/figcaption><\/figure>\nM\u1ed9t s\u1ed1 SMEs m\u00ecnh ti\u1ebfp c\u1eadn h\u1ecd ngh\u0129 r\u1eb1ng s\u1ed1 li\u1ec7u, d\u1eef li\u1ec7u l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 r\u1ea5t qu\u00fd gi\u00e1, r\u1ea5t kinh kh\u1ee7ng n\u00ean khi y\u00eau c\u1ea7u nh\u1eadp s\u1ed1 li\u1ec7u l\u00ean b\u00e1o c\u00e1o, hay ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m email\/sms ch\u0103m s\u00f3c l\u1ea1i th\u00ec ph\u1ea3i th\u00fac gi\u1ee5c m\u00e3i m\u1edbi ch\u1ecbu h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

M\u1ed9t c\u1ed5 nhi\u1ec1u tr\u00f2ng<\/strong><\/span><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng m\u1ed9t s\u1ed1 doanh nghi\u1ec7p SMEs<\/strong> ch\u01b0a ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng, ho\u1eb7c m\u1ed9t s\u1ed1 doanh nghi\u1ec7p gia \u0111\u00ecnh s\u1ebd g\u1eb7p t\u00ecnh tr\u1ea1ng kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ph\u1ee7 quy\u1ebft cao nh\u1ea5t trong doanh nghi\u1ec7p. M\u1ed9t k\u1ebf ho\u1ea1ch, ho\u1ea1t \u0111\u1ed9ng, hay th\u1eadm ch\u00ed \u0111\u01a1n gi\u1ea3n l\u00e0 1 c\u00e1i thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh b\u1ecb nhi\u1ec1u l\u00e3nh \u0111\u1ea1o b\u1ed9 ph\u1eadn t\u00e1c \u0111\u1ed9ng v\u00e0o, nh\u01b0ng to\u00e0n ki\u1ec3u ch\u1ee7 quan: \u201canh\/ch\u1ecb th\u1ea5y n\u00f3 kh\u00f4ng \u0111\u1eb9p\/th\u1ea5y n\u00f3 sao sao \u1ea5y\u2026\u201d.<\/span>
\n\"\"M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady l\u00e0 khi v\u00e0o cu\u1ed9c h\u1ecdp th\u00ec kh\u00f4ng ai ch\u1ed1t \u0111\u1ec3 tri\u1ec3n khai, \u0111\u1ebfn khi tri\u1ec3n khai th\u00ec b\u00ean n\u00e0y b\u00ean n\u1ecd \u00fd ki\u1ebfn, y\u00eau c\u1ea7u thay \u0111\u1ed5i. K\u1ebf ho\u1ea1ch n\u1ed9p l\u00ean kh\u00f4ng c\u00f3 ng\u01b0\u1eddi quy\u1ebft cu\u1ed1i, \u0111\u00f9n \u0111\u1ea9y qua l\u1ea1i d\u1eabn \u0111\u1ebfn ch\u1eadm h\u1ebft th\u1eddi gian. T\u1edbi khi ch\u1eadm tri\u1ec3n khai l\u1ea1i h\u1ecdp \u0111\u1ec3 h\u1ecfi t\u1ea1i sao ch\u1eadm. C\u1ee9 nh\u01b0 v\u1eady d\u1eabn \u0111\u1ebfn c\u00f4ng vi\u1ec7c tr\u00ec tr\u1ec7 ng\u00e0y n\u00e0y qua th\u00e1ng kh\u00e1c.<\/span><\/p>\n

T\u01b0 duy v\u1ec1 Marketing<\/strong><\/span><\/h2>\n

Vi\u1ec7c t\u01b0 duy Marketing l\u00e0 Qu\u1ea3ng C\u00e1o \u2013 Sale \u2013 B\u00e1n h\u00e0ng v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 kh\u00f4ng sai, v\u00ec n\u00f3 l\u00e0 1 nhi\u1ec7m v\u1ee5 trong r\u1ea5t nhi\u1ec1u nhi\u1ec7m v\u1ee5 c\u1ee7a Marketing. Tuy nhi\u00ean n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3.<\/span>
\nN\u1ebfu doanh nghi\u1ec7p SMEs<\/strong> ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u1eafn h\u1ea1n s\u1ebd d\u1eabn \u0111\u1ebfn doanh nghi\u1ec7p ch\u1ec9 bi\u1ebft ch\u1ea1y theo c\u00e1c con s\u1ed1 tr\u01b0\u1edbc m\u1eaft, thay v\u00ec \u0111i theo m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n v\u1ec1 Marketing. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ri\u00eang, s\u00e2n ch\u01a1i ri\u00eang, c\u1ed9ng \u0111\u1ed3ng ri\u00eang, c\u00e1 t\u00ednh ri\u00eang \u0111\u1ec3 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb, lu\u00f4n c\u00f3 l\u00fd do l\u1ef1a ch\u1ecdn, v\u00e0 lu\u00f4n c\u00f3 \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 gi\u1eef h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd \u2026<\/span>
\n\"\"Nhi\u1ec1u doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea7n su\u1ea5t quay tr\u1edf l\u1ea1i cao, nh\u01b0ng ko t\u00ednh gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean Life Time Value(gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi) v\u00e0 ROI(Return on Investment), m\u00e0 ch\u1ec9 d\u1ef1a tr\u00ean ROAS (Return on ads spent) n\u00ean l\u00fac n\u00e0o c\u0169ng th\u1ea5y l\u1ed7 tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o, v\u00e0 \u0111\u1eb7t g\u00e1nh n\u1eb7ng \u0111\u00f3 l\u00ean cho \u0111\u1ed9i MKT. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nh\u00e2n s\u1ef1 MKT v\u00f4 c\u00f9ng m\u1ec7t m\u1ecfi, l\u00e2u d\u1ea7n d\u1eabn t\u1edbi kh\u00fac m\u1eafc trong c\u00f4ng vi\u1ec7c, k\u00e9o theo ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn kh\u00e1c c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n

Ch\u1ec9 ti\u00eau kh\u00f4ng r\u00f5 r\u00e0ng<\/strong><\/span><\/h2>\n

C\u0169ng v\u00ec t\u01b0 duy ng\u1eafn h\u1ea1n \u1edf tr\u00ean k\u1ebft h\u1ee3p v\u1edbi y\u1ebfu t\u1ed1 \u201cgia \u0111\u00ecnh tr\u1ecb\u201d th\u01b0\u1eddng th\u1ea5y, m\u1ed9t s\u1ed1 ch\u1ee7 SMEs kh\u00f4ng ph\u00e2n ra v\u1ecb tr\u00ed, vai tr\u00f2, ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u00f9n \u0111\u1ea9y, \u0111\u1ed5 th\u1eeba nhau trong c\u00e1c c\u00f4ng vi\u1ec7c. \u00d4ng n\u00e0o kh\u00f4n l\u1ecfi th\u00ec \u0111i n\u1ecbnh s\u1ebfp v\u1edbi tranh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c m\u00e0 kh\u00f4ng gi\u1ecfi v\u1ec1 ch\u00ednh tr\u1ecb h\u1ecd ch\u00e1n n\u1ea3n.<\/span>
\n\"\"<\/span>
\nTh\u1ef1c t\u1ebf t\u1ea1i m\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb, sau khi ph\u00e2n t\u00e1ch ra r\u00f5 r\u00e0ng v\u1ecb tr\u00ed, vai tr\u00f2, KPI\u2026th\u00ec c\u00f3 s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c, nh\u01b0ng c\u0169ng c\u1ea7n \u0111\u1ebfn 2-3 th\u00e1ng \u0111\u1ec3 nh\u00e2n s\u1ef1 quen v\u1edbi c\u00e1ch l\u00e0m m\u1edbi, c\u00e1ch \u0111\u1ecdc ch\u1ec9 s\u1ed1 tr\u00ean b\u00e1o c\u00e1o h\u00e0ng ng\u00e0y.<\/span><\/p>\n

Nh\u00e2n s\u1ef1 thay \u0111\u1ed5i r\u1ea5t nhanh<\/strong><\/span><\/h2>\n

V\u00ec v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i nh\u01b0 \u1edf tr\u00ean, nhi\u1ec1u nh\u00e2n s\u1ef1 \u0111i l\u00e0m v\u1edbi t\u01b0 duy cho c\u00f3 vi\u1ec7c, ch\u1edd c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n r\u1ed3i nh\u1ea3y\u2026 n\u00ean nh\u00e2n s\u1ef1 ra v\u00e0o r\u1ea5t nhanh. M\u1edbi h\u00f4m tr\u01b0\u1edbc ng\u1ed3i training cho b\u1ea1n content ph\u00e2n t\u00edch c\u00e1c gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, \u0111\u1ecbnh h\u01b0\u1edbng marketing t\u1ed5ng, kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, trend\u2026 \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung. H\u00f4m sau \u0111\u1ebfn \u0111\u00e3 th\u1ea5y b\u1ea1n kh\u00e1c, th\u1ebf l\u00e0 ph\u1ea3i \u0111\u00e0o t\u1ea1o l\u1ea1i t\u1eeb \u0111\u1ea7u\u2026 M\u1ed7i nh\u00e2n s\u1ef1 c\u1ea7n 1-2 th\u00e1ng \u0111\u1ec3 h\u1ecdc s\u1ea3n ph\u1ea9m, l\u00e0m quen quy tr\u00ecnh, con ng\u01b0\u1eddi.<\/span>
\n\"\"<\/span>
\n\u00a0M\u1ed7i l\u1ea7n thay \u0111\u1ed5i nh\u00e2n s\u1ef1, quy tr\u00ecnh l\u1ea1i l\u1ea1i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u. N\u1ebfu t\u1ea7n su\u1ea5t thay \u0111\u1ed5i nhanh, c\u00f4ng vi\u1ec7c v\u00ec th\u1ebf m\u00e0 c\u0169ng b\u1ecb ch\u1eadm l\u1ea1i.<\/span><\/p>\n

Kh\u00f4ng nh\u00ecn th\u1ea5y c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a DN \u0111ang s\u1edf h\u1eefu<\/strong><\/span><\/h2>\n

M\u1ed9t s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u n\u1ed9i t\u1ea1i m\u00ecnh c\u00f3 nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0o, c\u00e1c b\u1ed9 ph\u1eadn \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec, nh\u00e2n s\u1ef1 c\u00f3 \u0111\u1ee7 l\u01b0\u1ee3ng hay \u0111\u1ee7 ch\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c c\u00f4ng vi\u1ec7c hay kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd ch\u1ec9 nh\u00ecn sang \u0111\u1ed1i th\u1ee7, th\u1ea5y h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c l\u00e0 quay l\u1ea1i \u00e9p \u0111\u1ed9i trong nh\u00e0 l\u00e0m cho b\u1eb1ng \u0111\u01b0\u1ee3c.<\/span>
\nKh\u00f4ng nh\u1eefng v\u1eady, c\u00f3 nh\u1eefng doanh nghi\u1ec7p v\u1eeba thi\u1ebfu nh\u00e2n s\u1ef1, v\u1eeba y\u1ebfu k\u1ef9 n\u0103ng nh\u01b0ng nh\u1ea5t quy\u1ebft kh\u00f4ng ch\u1ecbu tuy\u1ec3n th\u00eam ng\u01b0\u1eddi. Ch\u1ec9 d\u00ed KPI l\u00e0 d\u00ed KPI. \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 b\u1eaft \u0111\u1ee9a tr\u1ebb m\u1eabu gi\u00e1o gi\u1ea3i to\u00e1n c\u1ea5p 2, nh\u00e2n s\u1ef1 n\u00e0o c\u0169ng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u00e0 ho\u00e0i nghi kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh.<\/span>
\nSau m\u1ed9t th\u1eddi gian doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean ni\u1ec1m \u0111am m\u00ea, \u00fd t\u01b0\u1edfng c\u1ee7a \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp, \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u1ee7a doanh nghi\u1ec7p. Ph\u1ea3i t\u1ec9nh t\u00e1o, hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111ang k\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh, thu\u00ea \u0111\u00fang chuy\u00ean gia, d\u00f9ng \u0111\u00fang thu\u1ed1c \u0111\u1ec3 ch\u1eefa b\u1ec7nh. \u0110\u00f4i l\u00fac ph\u1ea3i c\u1eaft \u0111i m\u1ed9t s\u1ed1 kh\u1ed1i u, ch\u1edd doanh nghi\u1ec7p qua c\u01a1n \u0111au, h\u1ed3i ph\u1ee5c sau \u0111\u00f3 s\u1ebd t\u0103ng tr\u01b0\u1edfng.<\/span>
\n\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec b\u1ea3n th\u00e2n b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o c\u00e1c SMEs c\u0169ng ph\u1ea3i gi\u1ecfi v\u00e0 am hi\u1ec3u v\u1ea5n \u0111\u1ec1, k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n c\u1ee7a chuy\u00ean gia th\u00ec doanh nghi\u1ec7p m\u1edbi \u0111i l\u00ean \u0111\u01b0\u1ee3c. \u0110\u1eebng thu\u00ea h\u1ecd v\u1ec1, xong ph\u00f3 m\u1eb7c h\u1ebft cho h\u1ecd, th\u1eadm ch\u00ed \u00e9p h\u1ecd l\u00e0m vi\u1ec7c nh\u01b0 1 nh\u00e2n vi\u00ean c\u00f4ng ty thu\u00ea v\u1ec1, m\u00e0 ph\u1ea3i t\u01b0\u01a1ng t\u00e1c, \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u v\u1ec1 th\u00f4ng tin, \u0111\u1ed9i ng\u0169 \u0111\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i c\u00e1c b\u00e0i to\u00e1n m\u00e0 doanh nghi\u1ec7p \u0111ang m\u1eafc ph\u1ea3i.<\/span>
\nN\u1ebfu qu\u00fd kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n Marketing<\/strong><\/a> chuy\u00ean nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi IGC th\u00f4ng qua Hotline: 0947982299 | Email: info@igc.vn<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh, th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1. \u0110i\u1ec3m m\u1eb7t ch\u1ec9 t\u00ean s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 gi\u1ed1ng nhau. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta c\u00f9ng n\u00f3i t\u1edbi 05 \u0111i\u1ec1u k\u00e9o doanh nghi\u1ec7p SMEs \u0111i xu\u1ed1ng \u0111i ch\u1eadm l\u1ea1i, nh\u00e2n s\u1ef1 hoang mang v\u00e0 quy…<\/p>","protected":false},"author":1,"featured_media":329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dich-vu-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}