Trong t\u1eeb \u0111i\u1ec3n, marketing mang ngh\u0129a “nh\u1eefng h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 thu v\u1ec1 l\u1ee3i nhu\u1eadn”. N\u1ebfu th\u00eam ch\u1eef “digital” v\u00e0o tr\u01b0\u1edbc, \u0111\u1ecbnh ngh\u0129a n\u00e0y tr\u1edf th\u00e0nh “nh\u1eefng h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n s\u1ed1 \u0111\u1ec3 thu v\u1ec1 l\u1ee3i nhu\u1eadn”. Social media marketing ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n, l\u00e0 m\u1ed9t k\u00eanh c\u1ee7a digital marketing. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang ph\u00e2n v\u00e2n gi\u1eefa digital marketing v\u00e0 social marketing, th\u00ec h\u00e3y nh\u1edb r\u1eb1ng social marketing c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a digital marketing. C\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p quan tr\u1ecdng, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Digital marketing \u0111\u00e3 t\u1ed3n t\u1ea1i nhi\u1ec1u th\u1eadp k\u1ef7, v\u00e0 s\u1ef1 h\u1eefu \u00edch c\u1ee7a n\u00f3 v\u1eabn nguy\u00ean v\u1eb9n nh\u01b0 ban \u0111\u1ea7u. \u201cSOCIAL MARKETING\u201d KH\u00c1C G\u00cc \u201cDIGITAL MARKETING\u201d Hai kh\u00e1i ni\u1ec7m Digital marketing v\u00e0 Social media marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1eabn l\u1ed9n v\u1edbi nhau, th\u1eadm ch\u00ed v\u1edbi c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y. Hai kh\u00e1i ni\u1ec7m Digital marketing – Marketing truy\u1ec1n th\u00f4ng s\u1ed1, v\u00e0 Social media marketing – Marketing truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3…<\/p>","protected":false},"author":1,"featured_media":338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dich-vu-marketing"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"\"](\"https:\/\/igc.vn\/wp-content\/uploads\/2020\/04\/a41153ed760c554e87ee183d891e366d.jpg\")
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\nM\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1ea1y marketing tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n s\u1ed1 hi\u1ec7n c\u00f3, m\u00e0 ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1edbi kinh ph\u00ed c\u1ee7a b\u1ea1n.
\nKh\u00f4ng ph\u1ea3i k\u00eanh marketing n\u00e0o c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1. N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng l\u0129nh v\u1ef1c, t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Do \u0111\u00f3, \u0111\u00f4i khi b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch, r\u1ed3i l\u1ea1i ph\u1ea3i ti\u1ebfp t\u1ee5c \u0111\u00e1nh gi\u00e1 l\u1ea1i, \u0111\u1ebfn khi th\u1ef1c s\u1ef1 t\u00ecm ra nh\u1eefng k\u00eanh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.
\nNgo\u00e0i internet, digital marketing<\/strong> c\u00f3 th\u1ec3 di\u1ec5n ra \u1edf \u0111\u00e2u?
\nN\u00ean nh\u1edb r\u1eb1ng, digital marketing kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi. N\u00f3 \u0111\u00e3 t\u1ed3n t\u1ea1i r\u1ea5t l\u00e2u, song song v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a radio v\u00e0 TV, v\u00e0 tr\u01b0\u1edbc khi internet ra \u0111\u1eddi.
\nD\u0129 nhi\u00ean, internet v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a digital (v\u00e0 c\u1ea3 social media) marketing. Tuy nhi\u00ean ngo\u00e0i ra v\u1eabn c\u00f2n nh\u1eefng k\u00eanh kh\u00e1c nh\u01b0 TV, radio, hay c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 h\u00e0ng v\u00e0 \u0111\u1eb7t nh\u1eefng t\u1ea5m bi\u1ec3n \u0111\u00e8n \u0111i\u1ec7n gi\u1edbi thi\u1ec7u m\u00f3n \u0103n \u0111\u1eb7c s\u1eafc h\u00e0ng ng\u00e0y, th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 digital marketing.
\nTuy nhi\u00ean, hi\u1ec7n nay kh\u00e1ch h\u00e0ng th\u01b0\u1eddng hay t\u00ecm ki\u1ebfm, nghi\u00ean c\u1ee9u v\u00e0 mua h\u00e0ng tr\u00ean m\u1ea1ng, do \u0111\u00f3 nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng internet nh\u01b0 k\u00eanh digital marketing l\u1edbn nh\u1ea5t. Nh\u00ecn chung, x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch digital marketing c\u1ea7n c\u00f3 th\u1eddi gian, v\u00e0 k\u1ebft qu\u1ea3 th\u01b0\u1eddng s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ec3 hi\u1ec7n ngay l\u1eadp t\u1ee9c.<\/p>\nSocial media marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n
\nSocial media marketing \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1ef1c hi\u1ec7n marketing tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Facebook, Instagram, Snapchat, YouTube,… Kh\u00e1i ni\u1ec7m n\u00e0y li\u00ean quan \u0111\u1ebfn nh\u1eefng kh\u00e1i ni\u1ec7m kh\u00e1c nh\u01b0 followers (l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i), influencers (nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i ti\u1ebfng), live-streaming (ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp),… nh\u1eefng th\u1ee9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi ch\u1ec9 m\u1ed9t b\u00e0i \u0111\u0103ng.
\n![\"\"](\"https:\/\/igc.vn\/wp-content\/uploads\/2020\/04\/20716103628-tong-quan-ve-social-media-marketing.jpg\")
\nSo v\u1edbi nh\u1eefng k\u00eanh digital marketing kh\u00e1c, social media marketing<\/strong> \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 nhanh h\u01a1n. Tuy nhi\u00ean th\u01b0\u1eddng th\u00ec hi\u1ec7u qu\u1ea3 marketing kh\u00f4ng \u0111\u1ee7. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o social media marketing, m\u00e0 c\u00f2n c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng k\u00eanh marketing kh\u00e1c.
\nT\u1ea1i sao c\u0169ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh kh\u00e1c Social
\nTuy social marketing gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, nh\u01b0ng kh\u00f4ng n\u00ean \u0111\u1ec3 n\u00f3 tr\u1edf th\u00e0nh k\u00eanh marketing duy nh\u1ea5t. B\u1edfi v\u00ec k\u00eanh n\u00e0y ng\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t khi kinh ph\u00ed kh\u00f4ng cho ph\u00e9p b\u1ea1n thu\u00ea ng\u01b0\u1eddi chuy\u00ean tr\u00e1ch cho m\u1ea3ng n\u00e0y. Kh\u00f4ng gi\u1ed1ng nh\u01b0 website ri\u00eang, m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang l\u00e0m \u0103n tr\u00ean “s\u00e2n” c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, do \u0111\u00f3 d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n c\u0169ng ph\u1ea3i tu\u00e2n theo lu\u1eadt l\u1ec7 c\u1ee7a nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.
\nV\u1edbi social media marketing, b\u1ea1n ph\u1ea3i t\u1ef1 t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, nh\u1eefng k\u00eanh digital marketing kh\u00e1c nh\u01b0 SEO, PPC, email marketing,… gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm \u0111\u1ebfn b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, SEO v\u00e0 content marketing c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng t\u1ef7 su\u1ea5t thu l\u1ee3i (ROI – Return On Investment) theo th\u1eddi gian.
\nTh\u00eam v\u00e0o \u0111\u00f3, nh\u1eefng k\u00eanh digital marketing kh\u00e1c cho ph\u00e9p b\u1ea1n s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Cu\u1ed1i c\u00f9ng, kh\u00f4ng ph\u1ea3i ai c\u0169ng d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i. Vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c digital marketing s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\nDigital marketing v\u00e0 Social marketing: Ai t\u1ed1t h\u01a1n ai?<\/strong><\/h2>\n
\nSocial media marketing<\/strong> m\u1edbi m\u1ebb h\u01a1n, nh\u01b0ng n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh marketing quan tr\u1ecdng nh\u1ea5t c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. B\u1ea1n kh\u00f4ng n\u00ean \u0111\u1eb7t t\u1ea5t c\u1ea3 s\u1ef1 ch\u00fa \u00fd v\u00e0o social media marketing, tuy nhi\u00ean h\u00e3y \u0111\u1ec3 n\u00f3 tr\u1edf th\u00e0nh ph\u1ea7n ch\u00ednh, k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng k\u00eanh kh\u00e1c, \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.
\nM\u1eddi b\u1ea1n tham gia IGC Group \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u00e0 c\u1eadp nh\u1eadt tin t\u1ee9c c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m.
\n(Theo Di\u1ec5n \u0111\u00e0n Doanh Nghi\u1ec7p<\/em>)<\/p>","protected":false},"excerpt":{"rendered":"