{"id":493,"date":"2020-10-17T15:05:59","date_gmt":"2020-10-17T08:05:59","guid":{"rendered":"https:\/\/igc.vn\/?p=493"},"modified":"2020-10-17T15:05:59","modified_gmt":"2020-10-17T08:05:59","slug":"bi-quyet-xay-dung-thuong-hieu-ecommerce-don-gian-trong-5-buoc-phan-1","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/bi-quyet-xay-dung-thuong-hieu-ecommerce-don-gian-trong-5-buoc-phan-1\/","title":{"rendered":"B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u E-commerce \u0111\u01a1n gi\u1ea3n trong 5 b\u01b0\u1edbc &#8211; ph\u1ea7n 1"},"content":{"rendered":"<p><em>Trong<\/em><em> th\u1eddi \u0111i\u1ec3m d\u1ecbch COVID-19 \u0111ang b\u00f9ng ph\u00e1t m\u1ea1nh, \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi m\u1eb7t trong \u0111\u1eddi s\u1ed1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, th\u00ec b\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng n\u00f3. Tr\u01b0\u1edbc h\u1ebft, \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft n\u00e0y, IGC s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c b\u00ed quy\u1ebft <a href=\"https:\/\/igc.vn\/vi\/bi-quyet-xay-dung-thuong-hieu-ecommerce-don-gian-trong-5-buoc-phan-1\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u E-commerce<\/strong><\/a> \u0111\u01a1n gi\u1ea3n trong 5 b\u01b0\u1edbc.<\/em><\/p>\n<h2><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u01b0\u1edbc t\u00ecnh h\u00ecnh hi\u1ec7n nay<\/strong><\/h2>\n<p>Trong n\u0103m 2020, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u th\u1eed th\u00e1ch l\u1edbn, n\u00f3 \u0111ang b\u00f9ng n\u1ed5 nh\u01b0ng c\u00f3 qu\u00e1 nhi\u1ec1u b\u1ea5t \u1ed5n xung quanh n\u00f3. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p v\u00e0 mu\u1ed1n kinh doanh tr\u1ef1c tuy\u1ebfn, th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 khi\u1ebfn b\u1ea1n ph\u1ea3i suy ngh\u0129 nhi\u1ec1u.<br \/>\nThay v\u00ec t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t ngay b\u00e2y gi\u1edd, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3, v\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o tr\u01b0\u1edbc khi m\u1edf c\u1eeda h\u00e0ng, \u0111\u00f3 l\u00e0 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n<h2><strong>T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n<p>V\u00e0 ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng, t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng v\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng? M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 g\u00ec? N\u00f3 c\u00f3 gi\u00fap g\u00ec cho vi\u1ec7c b\u00e1n h\u00e0ng hay kh\u00f4ng?<br \/>\nTh\u00ec c\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n\u201d.<br \/>\nTh\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 doanh nghi\u1ec7p, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu t\u1ea1o \u0111\u1ef1c m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u, ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng t\u1ed1t h\u01a1n. C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<br \/>\nV\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u00e0u s\u1eafc ho\u1eb7c bi\u1ec3u tr\u01b0ng m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng trong c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 t\u1ed5ng ph\u1ee5 c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<h2><strong>5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u E-commerce hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>B\u01b0\u1edbc 1: Quy\u1ebft \u0111\u1ecbnh ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> \u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<br \/>\n\u0110\u00e2y l\u00e0 gi\u1ecdng \u0111i\u1ec7u, th\u00e1i \u0111\u1ed9 v\u00e0 c\u00e1ch m\u1ecdi th\u1ee9 trong c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<br \/>\nKh\u00f4ng gi\u1ed1ng nh\u01b0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 m\u1eb7t t\u1ea1i qu\u1ea7y thu ng\u00e2n \u0111\u1ec3 gi\u1ea3i th\u00edch s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp quan \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y th\u00f4ng qua ng\u00f4n ng\u1eef m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, t\u1eeb ng\u1eef b\u1ea1n s\u1eed d\u1ee5ng tr\u00ean website c\u1eeda h\u00e0ng, c\u0169ng nh\u01b0 gi\u1ecdng \u0111i\u1ec7u b\u1ea1n s\u1eed d\u1ee5ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<br \/>\nN\u1ebfu b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ra ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, ho\u1eb7c n\u00f3 ph\u1ea3i l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 t\u00ecm ra n\u01a1i h\u1ecd th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m v\u00e0 b\u1eaft \u0111\u1ea7u n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd.<br \/>\n\u0110\u00e2y l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng, v\u00e0 quan tr\u1ecdng h\u01a1n, c\u00e1ch th\u1ee9c n\u00e0y kh\u00f4ng h\u1ec1 m\u1ea5t chi ph\u00ed.<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft chuy\u1ec7n v\u1edbi ai \u0111\u00f3 tr\u00ean Instagram, tr\u00ean Facebook ho\u1eb7c theo d\u00f5i h\u1ecd tr\u00ean Tiktok. B\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, v\u00e0 b\u1ea1n s\u1ebd nhanh ch\u00f3ng c\u00f3 th\u1ec3 ti\u1ebfp thu ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd, v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec.<\/p>\n<ul>\n<li>\n<h3><strong>B\u01b0\u1edbc 2: Quy\u1ebft \u0111\u1ecbnh t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>B\u01b0\u1edbc th\u1ee9 2 \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u E-commerce<\/strong>\u00a0c\u1ee7a b\u1ea1n l\u00e0 quy\u1ebft \u0111\u1ecbnh t\u00ean doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng, b\u1edfi \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd nh\u1edb \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<br \/>\nN\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t t\u00ean web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ec5 nh\u1edb, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1edb n\u00f3 v\u00e0 li\u00ean k\u1ebft n\u00f3i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n b\u00e1n.<br \/>\nM\u1eb7c d\u00f9 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng, nh\u01b0ng \u0111\u1eebng c\u1ed1 t\u00ecm ra t\u00ean doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c d\u1ec5 nh\u1edb nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng t\u1eebng nghe \u0111\u1ebfn.<br \/>\nH\u00e3y t\u00ecm ki\u1ebfm cho c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1i t\u00ean \u0111\u01a1n gi\u1ea3n.<br \/>\nB\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb \u0111i\u1ec3n \u0111\u1ed3ng ngh\u0129a, tra c\u1ee9u c\u00e1c t\u1eeb li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n \u0111ang b\u00e1n ho\u1eb7c danh m\u1ee5c ho\u1eb7c c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n kinh doanh. T\u00ecm c\u00e1c t\u1eeb li\u00ean quan v\u00e0 b\u1eaft \u0111\u1ea7u gh\u00e9p ch\u00fang l\u1ea1i v\u1edbi nhau.<br \/>\nC\u1ed1 g\u1eafng ngh\u0129 ra \u00edt nh\u1ea5t 10 \u0111\u1ebfn 20 t\u00ean c\u1eeda h\u00e0ng kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap th\u00ec c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 tr\u00ecnh t\u1ea1o t\u00ean doanh nghi\u1ec7p mi\u1ec5n ph\u00ed tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tham kh\u1ea3o.<br \/>\nTuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng khi <a href=\"https:\/\/igc.vn\/vi\/bi-quyet-xay-dung-thuong-hieu-e-commerce-don-gian-trong-5-buoc-phan-2\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u E-commerce<\/strong> <\/a>m\u00e0 b\u1ea1n c\u1ea7n nh\u1edb l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i tr\u1ef1c tuy\u1ebfn. V\u00ec v\u1eady, c\u1eeda h\u00e0ng ho\u1eb7c t\u00ean doanh nghi\u1ec7p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi mi\u1ec1n c\u1ee7a b\u1ea1n.<br \/>\n\u0110i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng l\u00e0 b\u1ea1n h\u00e3y ki\u1ec3m tra xem t\u00ean website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n c\u00f3 s\u1eb5n \u201c.com\u201d hay kh\u00f4ng?<br \/>\nM\u1eb7c d\u00f9 b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi m\u1ed9t \u0111u\u00f4i mi\u1ec1n kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201c.net\u201d,&#8230; Nh\u01b0ng m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c dropshipper chuy\u00ean nghi\u1ec7p \u0111\u1ec1u \u0111\u1ec1 xu\u1ea5t s\u1eed d\u1ee5ng c\u00e1c t\u00ean mi\u1ec1n \u201c.com\u201d, v\u00ec n\u00f3 mang l\u1ea1i c\u1ea3m gi\u00e1c h\u1ee3p l\u1ec7 v\u00e0 \u0111\u00e1ng tin c\u1eady cho kh\u00e1ch h\u00e0ng.<br \/>\n(&#8230;.<em>Tham kh\u1ea3o ti\u1ebfp n\u1ed9i dung trong ph\u1ea7n ti\u1ebfp theo)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111i\u1ec3m d\u1ecbch COVID-19 \u0111ang b\u00f9ng ph\u00e1t m\u1ea1nh, \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi m\u1eb7t trong \u0111\u1eddi s\u1ed1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, th\u00ec b\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 b\u1eaft&#8230;<\/p>","protected":false},"author":1,"featured_media":19362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-danh-muc-khac","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19362"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}