{"id":515,"date":"2020-10-24T16:15:58","date_gmt":"2020-10-24T09:15:58","guid":{"rendered":"https:\/\/igc.vn\/?p=515"},"modified":"2020-10-24T16:15:58","modified_gmt":"2020-10-24T09:15:58","slug":"10-thong-ke-ve-thuong-hieu-ban-can-biet-phan-2","status":"publish","type":"post","link":"https:\/\/igc.vn\/vi\/10-thong-ke-ve-thuong-hieu-ban-can-biet-phan-2\/","title":{"rendered":"10 th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u1ea7n bi\u1ebft trong n\u0103m 2021! – Ph\u1ea7n 2"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi xem n\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 g\u00ec v\u1ec1 n\u00f3. H\u00e3y c\u00f9ng IGC t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p th\u00f4ng qua 10 th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft trong n\u0103m 2021 n\u00e0y.<\/em><\/p>\n

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, IGC \u0111\u00e3 g\u1eedi t\u1edbi b\u1ea1n 5 th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean. Ph\u1ea7n ti\u1ebfp theo c\u1ee7a ch\u1ee7 \u0111\u1ec1 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb chi ti\u1ebft qua c\u00e1c n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/em><\/p>\n

10 th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u1ea7n bi\u1ebft<\/strong><\/h2>\n

6. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i minh b\u1ea1ch<\/strong><\/h3>\n

66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng s\u1ef1 minh b\u1ea1ch l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea9m ch\u1ea5t h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Accenture Strategy, 2018)<\/span><\/p><\/blockquote>\n

S\u1ef1 tin t\u01b0\u1edfng \u0111i k\u00e8m v\u1edbi s\u1ef1 minh b\u1ea1ch v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, 66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng s\u1ef1 minh b\u1ea1ch l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea9m ch\u1ea5t h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Accenture Strategy, 2018). \u0110i\u1ec1u n\u00e0y bao g\u1ed3m s\u1ef1 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean nghi\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng, c\u00e1ch h\u1ecd \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean v\u00e0 nh\u1eefng g\u00ec h\u1ecd quan t\u00e2m ngo\u00e0i \u0111\u1ed9ng c\u01a1 l\u1ee3i nhu\u1eadn.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 x\u00e1c th\u1ef1c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng n\u1ed7 l\u1ef1c thi\u1ebfu ch\u00e2n th\u00e0nh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd quan t\u00e2m. C\u00e1c c\u00f4ng ty c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00ednh minh b\u1ea1ch kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, twitter, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb suy ngh\u0129 c\u1ee7a h\u1ecd ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u m\u1ecdi th\u1ee9 h\u1ecd mu\u1ed1n bi\u1ebft v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0o th\u1ebf lu\u00f4n ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh minh m\u1ea1ch c\u1ee7a m\u00ecnh tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n

Phim t\u1ef1 gi\u1edbi thi\u1ec7u Doanh nghi\u1ec7p<\/a> \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 n\u01b0\u1edbc \u0111i an to\u00e0n trong vi\u1ec7c th\u1ec3 hi\u1ec7n s\u1ef1 minh b\u1ea1ch c\u1ee7a b\u1ea1n trong m\u1eaft \u0111\u1ed1i t\u00e1c. T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f2n c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa, c\u00f9ng k\u1ebft h\u1ee3p m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a. Nh\u01b0ng h\u1ea7u h\u1ebft \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 m\u1ecdi ngu\u1ed3n th\u00f4ng tin v\u1ec1 b\u1ea1n. Do \u0111\u00f3, t\u1ef1 gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n th\u1eadt \u1ea5n t\u01b0\u1ee3ng l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u1eb7c bi\u1ec7t an to\u00e0n m\u00e0 h\u1ea7u h\u1ebft doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed dung.<\/p>\n

7. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ti\u1ebfng n\u00f3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i<\/strong><\/span><\/h3>\n
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Th\u1ed1ng k\u00ea th\u01b0\u01a1ng hi\u1ec7u<\/strong> tr\u00ean th\u1ef1c t\u1ebf, 2\/3 (64%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u1ea9y chay th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ch\u1ec9 v\u00ec quan \u0111i\u1ec3m c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i ho\u1eb7c ch\u00ednh tr\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p. (Theo Edelman, 2019)<\/span><\/p>\n<\/blockquote>\n

H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1eadp tr\u01b0\u1eddng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i ho\u1eb7c ch\u00ednh tr\u1ecb<\/span>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00ean ti\u1ebfng v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i th\u1ef1c t\u1ebf v\u00e0 minh b\u1ea1ch. Kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5u nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u00e1nh l\u1eeba s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ebfn m\u1ed1i quan t\u00e2m x\u00e3 h\u1ed9i v\u00e0 c\u0169ng mu\u1ed1n theo d\u00f5i b\u1ea5t k\u1ef3 l\u1eddi h\u1ee9a n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra m\u1ed9t c\u00e1ch c\u00f4ng khai.<\/p>\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 coi \u0111\u00e2y l\u00e0 m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n, v\u00ec gi\u1eef v\u1eefng l\u1eadp tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c xa l\u00e1nh m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5t \u0111\u1ecbnh. Nh\u01b0ng trong th\u1eddi \u0111\u1ea1i x\u00e3 h\u1ed9i m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng ng\u00e0y nay, h\u1ecd c\u0169ng c\u00f3 nguy c\u01a1 t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o t\u00ecnh th\u1ebf nguy hi\u1ec3m n\u1ebfu l\u00e0m ng\u01a1 tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.<\/p>\n

8. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng<\/strong><\/h3>\n

V\u1edbi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u0103ng cao, d\u01b0\u1eddng nh\u01b0 r\u1ea5t kh\u00f3 \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn.<\/p>\n

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Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho th\u1ea5y 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng tr\u1ecdng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd (theo PWC, 2018). D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/span><\/p>\n<\/blockquote>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau trong tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i khi s\u1eed d\u1ee5ng, cung c\u1ea5p d\u1ecbch v\u1ee5 th\u1eadn thi\u1ec7n hay c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng minh.<\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1ee3c m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i h\u01a1n n\u1ebfu th\u00eam y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1eb1ng c\u00e1ch ghi nh\u1edb nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn, tr\u1ea3i nghi\u1ec7p c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 r\u1ea1o ra nh\u1eefng giao d\u1ecbch ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y. C\u00f3 v\u00f4 s\u1ed1 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 sau mua h\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u ho\u00e0n l\u1ea1i ti\u1ec1n ho\u1eb7c tr\u1ea3 h\u00e0ng n\u00e0o m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3.<\/p>\n

Kh\u00e1ch h\u00e0ng th\u00edch n\u1ebfu b\u1ea1n hi\u1ec3u th\u00f3i quen mua h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, thay v\u00ec ch\u1ec9 ghi t\u00ean h\u1ecd v\u00e0o d\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a email b\u1ea1n g\u1eedi cho h\u1ecd. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m cho t\u1eebng kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cao h\u01a1n.<\/p>\n

9. C\u00f3 \u00fd ngh\u0129a l\u00e0 \u0111i\u1ec1u t\u1ed1t cho kinh doanh<\/strong><\/h3>\n

Th\u1ed1ng k\u00ea v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho th\u1ea5y, 77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00f9ng gi\u00e1 t\u1ecb v\u1edbi h\u1ecd (theo HavasGroup, 2019). M\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n. V\u00e0 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Hi\u1ec3u nh\u1eefng g\u00ec c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi h\u1ecd l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi, \u0111i\u1ec1u g\u00ec l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a? M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ecbnh b\u1edfi t\u00e1c \u0111\u1ed9ng t\u1ed5ng th\u1ec3 c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 m\u00f4i tr\u01b0\u1eddng xung quanh. M\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1n gi\u1ea3 \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng trong nh\u1eefng n\u0103m qua. Kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng g\u00ec kh\u00e1hc h\u00e0ng c\u1ee7a h\u1ecd quan t\u00e2m. Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ch\u00ednh h\u00e3ng v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00e1c m\u1ee5c \u0111\u00edch r\u1ed9ng h\u01a1n l\u00e0 ch\u1ec9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u1ec3 nh\u00e2n b\u1ea3n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, b\u1eb1ng c\u00e1ch n\u00f3i theo c\u00e1ch c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Duy tr\u00ec h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec.<\/p>\n

10. N\u1ed9i dung r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

C\u0169ng r\u1ea5t th\u00fa v\u1ecb khi c\u00f9ng m\u1ed9t nghi\u00ean kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng gi\u1ea3m d\u1ea7n \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ed c\u00f3 8% kh\u00e1ch h\u00e0ng cho r\u1eb1ng n\u1ed9i dung c\u00f3 influencers c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd, con s\u1ed1 n\u00e0y gi\u1ea3m so v\u1edbi m\u1ee9c 23% \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0o n\u0103m 2017 – Stackla, 2019<\/span><\/p><\/blockquote>\n

\u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c n\u1ed9i dung do influencers t\u1ea1o ra ng\u00e0y c\u00e0ng gi\u1ea3m, trong khi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ng\u00e0y c\u00e0ng t\u0103ng. Tr\u00ean th\u1ef1c t\u1ebf, 79% ng\u01b0\u1eddi n\u00f3i r\u1eb1ng n\u1ed9i dung s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd (theo Stackla, 2019).<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n c\u00f3 nhi\u1ec1u c\u00e1ch h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra bao g\u1ed3m b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o nh\u01b0 h\u00ecnh \u1ea3nh, nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1, video,… \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebft nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm c\u00e1ch th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang h\u1ecd b\u1eb1ng c\u00e1ch xem nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c \u0111\u00e3 tr\u1ea3i nghi\u1ec7m v\u00e0 chia s\u1ebb. V\u00ed d\u1ee5, n\u1ed9i dung tr\u1ef1c quan \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m du l\u1ecbch ho\u1eb7c \u0103n u\u1ed1ng.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u v\u1eeba l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n, l\u00e0 c\u1ea3m gi\u00e1c, nh\u1eadn th\u1ee9c. Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ecbnh h\u00ecnh n\u00f3 khi kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y v\u00e0 mong mu\u1ed1n chia s\u1ebb t\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u00e0 \u0111i\u1ec1u b\u1ea1n lu\u00f4n ghi nh\u1edb trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thi\u1ebft l\u1eadp ni\u1ec1m tin v\u00e0 t\u00ednh x\u00e1c th\u1ef1c th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 t\u1ecb v\u00e0 ni\u1ec1m tin c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi l\u00e0m \u0111i\u1ec1u \u0111\u00f3 theo c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin b\u1ea1n v\u00e0 tin t\u01b0\u1edfng v\u00e0o b\u1ea1n.<\/p>\n

Th\u01b0\u01a1ng hi\u00eau l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n k\u1ec3 cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e2u chuy\u1ec7n. H\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t th\u1ee9c \u0111\u00e1ng gi\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi xem n\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 g\u00ec v\u1ec1 n\u00f3. H\u00e3y c\u00f9ng IGC t\u00ecm l\u1eddi gi\u1ea3i…<\/p>","protected":false},"author":1,"featured_media":19356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/comments?post=515"}],"version-history":[{"count":0,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/posts\/515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media\/19356"}],"wp:attachment":[{"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/media?parent=515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/categories?post=515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igc.vn\/vi\/wp-json\/wp\/v2\/tags?post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}